Why Facebook Ads Still Work  You’ve just launched a Facebook ad campaign for your small business. You’re excited, hopeful, and expecting a flood of new leads. But after spending hundreds of dollars, all you have to show for it are a few likes, some clicks, and no conversions. Sound familiar?  Unfortunately, this is the reality...

Gone are the days when a poster in a shopfront or a stack of brochures on the counter were enough to get attention. In today’s fast-moving world, where people are bombarded with content every second, static displays just don’t cut it anymore. The way we showcase products, offers, and brand messages has completely transformed.  Modern...

You’ve just rebranded your website with a fresh logo, sleek design, and a modern look. You were confident it would attract new clients. But weeks have passed, and the leads still haven’t come. Now you’re stuck, unsure how to promote your business effectively.  Every business has a unique audience with specific needs, preferences, and behaviours....

In today’s hyper-connected world, your website can no longer be just a digital brochure. Now more than ever, businesses depend on it to survive. So, it should be crystal clear that creating a website is only half the battle. If you want it to give your visitors a great experience, rank on Google, and generate...

Costs of Mobile App Development: A Breakdown of Three Ideal Scenarios App development has become a critical tool for businesses of all sizes, to better connect with users and monetise their business. However, mobile app development cost can vary widely depending on several factors, including the complexity of the app, the platform chosen, and the...

Why Is Business Storage Cost So Unpredictable? The warehouse was overflowing. Boxes stacked on top of each other, documents crammed into overflowing filing cabinets, and unused equipment collecting dust in the corners. Sarah, a small business owner in Sydney, knew something had to change. But when she started looking into storage units, she quickly realised...

When Is Buying a Property a Smart Investment for Your Business?  Owning commercial property can be a strategic move—but only if it aligns with both your business objectives and financial outlook. Unlike leasing, buying a property for your business also carries the responsibility of an investment, which must be evaluated separately from day-to-day operations.  Your...

The Real Impact of Office Space on Your Business A few years ago, during the COVID pandemic, Omer and I were building Mindesigns from our own homes in Sydney. Like many entrepreneurs, the uncertainty of the world around us became the push to take action and bring ideas to life. But as we were searching for...

Utilities Business Intelligence as a Tool in Driving Efficiency and Innovation  The summer heat is intense, and rolling blackouts are becoming more frequent. Hospitals work to keep essential equipment running, businesses face interruptions, and residents grow frustrated with ongoing outages.  The aging energy infrastructure is struggling to keep up. However, identifying the exact issues isn’t...

Your Website Could Be Your Best Salesperson Since we started Mindesigns, we’ve received dozens of inquiries regarding website development and strategies. These are not clients who just “want a cheap website solution” but those who seek to take their site to the next level with a website strategist. Some businesses understand that their website is...

What is the Role of a Business Growth Strategist?  Every business aims to grow and profit, but it’s common to feel stuck when you run out of ideas to increase sales. In many cases, a business growth strategist can be the solution, especially when you catch yourself relying on old growth strategies that don’t deliver....

Why Paid Advertising Matters  Picture this: You’re the CEO of a small retail manufacturing company. Your team has poured countless hours into developing an innovative new product line. But as launch day approaches, you notice a problem. While your SEO search engine dominants and social feeds are not bad, your brand’s visibility seems stuck, and...

Understanding the Importance of Lead Generation for Mortgage Brokers Lead generation for mortgage brokers is a crucial strategy to remain competitive in the industry. Now more than ever. While referrals from friends and family remain a strong source of business, they only go so far. Today, many of your potential clients turn to online platforms...

How to Design a Sales Process that Delivers A few years ago, we made a small but powerful change to how we approached our sales process. That simple shift transformed our closing rates, nearly tripling our results and, consequently, our revenue.  So, what changed?  We started focusing on three key areas that most business owners...

Different Ads, Different Costs  Understanding Google Ads pricing is essential for business owners who want to improve their campaigns. Not just to improve their results but also to have a basic understanding of how their marketing agency or in-house staff are managing their ads.  Google Ads offers different pricing models to suit different advertising goals. These include...