Marketers & Business Owners

Looking for expert marketing ideas to boost your results?

Get fresh insights our marketers share every fortnight

    Latest Posts

    Omer Bernstein
    April 15, 2025

    Business Cost of Public Liability Insurance Explained

    Business Cost of Public Liability Insurance might not be the sexiest line item in your budget, but let’s be honest,...
    • 2
    • 3
    • 4
    • 5
    • 6
    Omer Bernstein
    April 15, 2025

    Business Cost of Public Liability Insurance Explained

    Business Cost of Public Liability Insurance might not be the sexiest line item in your budget, but let’s be honest,...
    • 2
    • 3
    • 4
    • 5
    • 6
    Business Cost of Public Liability Insurance might not be the sexiest line item in your budget, but let’s be honest, it’s the one that could save your business from financial ruin.  In the 90s, there was a well-publicised McDonald’s case where an 85-year-old woman got burned by the chain’s hot coffee. She was awarded hundreds...
    What is metadata framework, and do you really need one? If you’ve ever searched for a client file in your system and ended up buried under irrelevant results, you’ve likely suffered from a lack of metadata structure. It’s the backbone of how modern digital information is stored, searched, and understood, especially in data-heavy fields like...
    Santiago Parra
    April 14, 2025
    AI search
    AI search is no longer a futuristic concept, it’s already reshaping how we seek out answers and recommendations. If you’ve ever typed a question into ChatGPT or used Siri to find “the best family lawyer near me,” you’ve experienced the power of AI-driven search engines in action. It’s only going to get better from here...
    Navigating Client Challenges  How to manage difficult clients is a phrase you’ve probably searched after yet another email that drained your energy. Managing challenging client relationships, no matter your industry, can feel like walking a tightrope, not to mention how badly it could affect your day.  There will always be difficult clients in any service...
    You’ve probably come across ISO certifications before. Maybe a client asked if your business is certified, or you lost a tender because you didn’t meet the proper ISO standards. For many companies, especially those in professional services or regulated industries, this is a common obstacle. However, in this article, we will cover how you can...
    A recent study found that 60% of business decisions are still made based on gut feeling rather than using business analysis tools, leading to costly missteps and missed opportunities. In a fast-moving, competitive landscape, relying on intuition is no longer enough. We need to collect and assess data to stay ahead. This article introduces five...
    Santiago Parra
    March 27, 2025
    How Much Do Facebook Ads Cost
    Why Facebook Ads Still Work  You’ve just launched a Facebook ad campaign for your small business. You’re excited, hopeful, and expecting a flood of new leads. But after spending hundreds of dollars, all you have to show for it are a few likes, some clicks, and no conversions. Sound familiar?  Unfortunately, this is the reality...
    Gone are the days when a poster in a shopfront or a stack of brochures on the counter were enough to get attention. In today’s fast-moving world, where people are bombarded with content every second, static displays just don’t cut it anymore. The way we showcase products, offers, and brand messages has completely transformed.  Modern...
    Fresh logo? Check. Modern design? Double-check. You launched that website thinking, “This is it! The game-changer!” But reality bites, and the leads are just not there. Don’t panic, it happens.  Your website is just the starting line, not the finish. The real magic happens when you layer in the right marketing strategy. We’re talking a...
    Omer Bernstein
    March 22, 2025
    website maintenance expert
    In today’s hyper-connected world, your website can no longer be just a digital brochure. Now more than ever, businesses depend on it to survive. So, it should be crystal clear that website design and development is only half the battle. If you want it to give your visitors a great experience, rank on Google, and...
    Omer Bernstein
    February 28, 2025
    mobile app development cost
    Costs of Mobile App Development: A Breakdown of Three Ideal Scenarios App development has become a critical tool for businesses of all sizes, to better connect with users and monetise their business. However, mobile app development cost can vary widely depending on several factors, including the complexity of the app, the platform chosen, and the...
    Omer Bernstein
    February 16, 2025
    Storage unit costs
    Why Is Business Storage Cost So Unpredictable? The warehouse was overflowing. Boxes stacked on top of each other, documents crammed into overflowing filing cabinets, and unused equipment collecting dust in the corners. Sarah, a small business owner in Sydney, knew something had to change. But when she started looking into storage units, she quickly realised...
    When Is Buying a Property a Smart Investment for Your Business?  Owning commercial property can be a strategic move—but only if it aligns with both your business objectives and financial outlook. Unlike leasing, buying a property for your business also carries the responsibility of an investment, which must be evaluated separately from day-to-day operations.  Your...
    Santiago Parra
    February 9, 2025
    The Average Cost Of Office Space in Australia for startups and small companies
    The Real Impact of Office Space on Your Business A few years ago, during the COVID pandemic, Omer and I were building Mindesigns from our own homes in Sydney. Like many entrepreneurs, the uncertainty of the world around us became the push to take action and bring ideas to life. But as we were searching for...
    Santiago Parra
    February 5, 2025
    Utilities Business Intelligence in Industrial Setting
    Utilities Business Intelligence is a Tool that Drives Efficiency and Innovation  The summer heat is intense, and rolling blackouts are becoming more frequent. Hospitals work to keep essential equipment running, businesses face interruptions, and residents grow frustrated with ongoing outages.  The aging energy infrastructure is struggling to keep up. However, identifying the exact issues isn’t...

    Most popular posts

    10 min read
    Omer Bernstein
    April 21, 2023

    Core Web Vitals assessment: Failed – What Now?

    Core Web Vitals assessment: Failed. If you have seen these dreaded words after taking your website’s core web vitals assessment...
    • 2
    • 3
    • 4
    • 5
    • 6
    10 min read
    Omer Bernstein
    April 21, 2023

    Core Web Vitals assessment: Failed – What Now?

    Core Web Vitals assessment: Failed. If you have seen these dreaded words after taking your website’s core web vitals assessment...
    • 2
    • 3
    • 4
    • 5
    • 6

    Design News

    Australia’s Growing Urban Street Art Scene  Australia’s street art scene has evolved dramatically since its humble beginnings in the 1980s. From the early days of graffiti to the contemporary landscape of murals and installations, Australian artists have consistently pushed the boundaries of traditional art forms.  From Fintan’s intricate stencils to Numskull’s large-scale murals and Elora...
    UX/UI Design Solution Tips 1. Leverage Real User Data on your Website/Platform Understanding user behaviour through real data is essential for conducting a UX design audit. Otherwise, you could be making changes based on a gut feeling, which is highly inadvisable. You need tools that can tell you what is and isn’t working. By leveraging...

    Marketing news

    You’ve probably come across ISO certifications before. Maybe a client asked if your business is certified, or you lost a tender because you didn’t meet the proper ISO standards. For many companies, especially those in professional services or regulated industries, this is a common obstacle. However, in this article, we will cover how you can...
    Santiago Parra
    March 27, 2025
    How Much Do Facebook Ads Cost
    Why Facebook Ads Still Work  You’ve just launched a Facebook ad campaign for your small business. You’re excited, hopeful, and expecting a flood of new leads. But after spending hundreds of dollars, all you have to show for it are a few likes, some clicks, and no conversions. Sound familiar?  Unfortunately, this is the reality...