OES, a subsidiary of SEEK has long been a trusted name in delivering tailored Learning Management Systems for universities and TAFEs across Australia. As their reputation and client base grew, so did the pressure on their internal marketing team. They were managing a growing number of responsibilities and needed a fresh perspective to help them with their plans.
That’s when they approached us. Our role was to sharpen their SEO efforts, strengthen their online presence, and create a digital foundation that could support their continued growth.
The initial challenge was OES’s website, which was not performing optimally in attracting the right audience, thereby limiting site conversions and opportunities. The site suffered from poor organic search visibility and suboptimal user engagement, indicating a critical need for an SEO overhaul.
Furthermore, OES required a better site builder and advanced analytics capabilities to track and measure the effectiveness of its marketing efforts. At the time, nothing was set up correctly in terms of web analytics, and they had no way to assess where visitors and leads were coming from.
Our team recommended focusing on several key areas:
SEO Optimisation: Every month we spent several hours optimising the website pages for SEO discoverability and creating content based on our keyword research. This strategy was aimed at targeting specific web visitors and improving search engine rankings.
Technical Platform Improvements: Recognising the limitations of their existing website infrastructure, we migrated OES to a more robust and SEO-friendly content management system. This not only enhanced the site’s performance but also helped streamline web updates.
Analytics Overhaul: We implemented a suite of online tracking tools, including Google Analytics, Google Tag Manager and Facebook Pixel, enabling OES to gain deeper insights into their audience’s behaviours and preferences. A much needed aspect that was missing from their marketing campaigns.
User experience (UX): We refined OES’s UX, ensuring that the site’s landing pages resonate with potential clients and clearly articulate the benefits of choosing OES for their educational needs.
With a stronger digital foundation in place, OES now has complete visibility into how users interact with their website and where leads are coming from. The new analytics setup enabled their team to track conversions, refine audience targeting, and identify which channels were delivering the highest ROI.
Overall, these improvements have enabled OES to develop scalable marketing strategies that generate more leads and increase organic traffic. Allowing them to plan future campaigns with confidence based on real-time data and analytics.
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