SEQOS, a custom WMS (Warehouse Management System) software provider, reached out to us for a digital makeover. They were keen on enhancing their online discoverability, running ads on Facebook and Google, and sprucing up their website.
Their goal was to execute a blend of digital marketing strategies to generate more leads. They wanted to highlight their competitive and well-developed WMS software, which offers a well-rounded solution for several industries.
SEQOS needed support to effectively market their software solution to grow their business online. Given the complexity of marketing a WMS, it added an additional layer of difficulty, especially given the challenges of B2B marketing in the software industry.
This uncertainty led them to seek our expertise in developing a clear marketing strategy for their B2B business. More specifically, to improve their search rankings using SEO and generate leads using paid ads on LinkedIn and Google.
In addressing SEQOS’s marketing challenge, our proposal integrates a strategic framework tailored to their unique WMS offer. The initial step involved conducting a comprehensive market analysis to define the target audience and assess market trends and competitors.
Once we gained a solid understanding of SEQOS’s unique marketplace and value proposition, our plan included targeted content creation, strategic advertising, and paid campaigns on effective B2B platforms, such as Google and LinkedIn.
While our work with SEQOS centred on marketing, we also saw an opportunity worth exploring. SEQOS has built a powerful, feature-rich Warehouse Management System, and as software grows and adds capability over time, there’s always room to refine how all that functionality is presented to users.
So we took the initiative. As part of our ongoing relationship, we put together a set of proposals and recommendations exploring how the platform experience could evolve, making the most of everything the software already does, while bringing the interface in line with the clean, modern feel today’s users expect.
In the existing dashboard, key numbers compete for attention, and dense charts are hard to interpret quickly, with little visual hierarchy to guide the eye. Our concept reimagined it to improve critical information such as orders processed, pending orders, on-time rates and at-risk issues, surfaced in clear, scannable cards, with data organised into a logical hierarchy and a lighter, more modern feel overall.
Our recommendations were grounded in how warehouse teams actually work. The ideas we explored included:
– Clarity first: surfacing the most important metrics and statuses up top
– Visual hierarchy: using spacing, grouping and colour to guide attention
– Readable data: turning dense reports into cleaner, more digestible visuals.
– A modern, professional look: a refreshed interface more aligned with today’s expectations.
– Ease of navigation: a clearer structure for moving between orders, stock, and reports
These were exploratory concepts rather than a delivered build, which is a reflection of how we like to work, looking for ways to add value beyond the immediate brief.
We revamped and redesigned SEQOS’s website to make it look more professional and trustworthy, while also showcasing new elements of social proof. This overhaul had an instant impact – SEQOS started receiving frequent enquiries on their website, which rarely happened beforehand.
The improved design not only caught the eye but also instilled confidence in potential clients. The website’s fresh look played a crucial role in establishing SEQOS as a trusted industry player, directly contributing to a significant increase in lead generation.
The paid ad campaigns strategy has been proven effective in driving new leads at a cost of $150-$200 per lead, as determined through our initial testing phase on Facebook and LinkedIn.
Mindesigns’ marketing strategies have revolutionised SEQOS’s lead generation, delivering high-quality leads from Google and LinkedIn at an impressive average cost of $153.00 per lead. The consistent monthly influx of 10 to 15 quality leads signifies a substantial leap from their previous reliance on referrals.
With the strategic approach implemented by Mindesigns, SEQOS not only covered their yearly marketing costs with the acquisition of just two clients but profited from many more users since Mindesigns came into the picture. Projections indicate that the current growth trajectory could potentially result in a doubling of revenue within just one year.
