Imagine a marketing team that understands your vision and takes it to the next level.
Jewellery Melbourne came to us needing a new high-performing e-commerce website that could serve both direct customers and wholesalers. Beyond a beautiful online store, they were looking for a complete marketing solution.
This included managing their Facebook Ads, improving their conversion rate, and offering ongoing digital strategy support. They needed a partner they could trust to guide their online growth and help turn web traffic into buyers.
The business had unique products and a loyal local customer base, but its digital presence didn’t reflect its potential. Its website was outdated, and it didn’t have e-commerce capabilities or clear SEO strategies.
Despite investing time and money, results were inconsistent. With no in-house marketing team, they needed a partner who could take the driving seat and handle everything from web design and advertising to optimising the ad performance.
We started by creating a custom-built e-commerce store designed to elevate the brand while simplifying the shopping experience. From product discovery to checkout, every step was crafted to build the same trust they had with clients that visited their store.
On the marketing side, we developed a Facebook Ads strategy with bold visuals, strong messaging, and precise targeting. We also added a high-converting pop-up to capture leads and ran ongoing conversion and SEO optimisation in the background.
The website launch marked a huge shift in Jewellery Melbourne’s online experience. The new store was clean, modern, and easy to navigate, making it simple for both customers and retailers to browse and buy.
However, one of the biggest wins came from our Facebook campaign, which achieved a standout 9 percent click-through rate. The web design and paid ads worked hand in hand to drive traffic that was ready to convert, delivering not just clicks, but consistent online sales.
One of the most effective tactics we introduced was a well-timed pop-up that captured interest right before visitors left the site. This simple change brought in over 10 qualified leads every month.
With continuous CRO improvements and campaign optimisation, the site saw higher conversion rates and better on-site engagement. Over time, those changes created real traction by turning casual visitors into paying customers. Within a year, the business saw steady growth in leads, stronger customer retention and a significant increase in revenue.