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Corporate Branding Services Mindesigns

Our
BRAND GUIDELINE

Every brand guideline is made different to suit the business’s identity. The content within this example demonstrates the structure of a brand guideline. And what is typically needed to ensure the brand visual aspects used appropriately in order to achieve brand coherency.

Previous Branding Projects

Guideline Corporate Branding project Boab Mindesigns
Project Name

Boab AI

Boab AI, is a scaleup investment program based in Melbourne, investing in Victorian and international AI companies ready to expand globally.

Guideline Corporate Branding project Boab Mindesigns
Guideline Corporate Branding project kangaroo gifts Mindesigns
Guideline Corporate Branding project kangaroo gifts Mindesigns
Project Name

Kangaroo Gifts

Kangaroo Gifts is a whoeseller business based in Meblourne, Australia. As part of our engagement we were given the task to redesign and develop their website. We also redesigned their logo to give the business a more modern look and feel.

Guideline Corporate Branding project Brand Blender Mindesigns
Brand Name

Brand Blender

An innovative client of ours hired us to create a campaign that tested the need for Non Fungible Token (NFT) marketing services. We decided to go with a graffiti street vibe. Branded to represent youth and rebelliousness.

Guideline Corporate Branding project Brand Blender Mindesigns

Brand Guidlines Costs

Brand Essentials

$800

Package includes

  • Logo design
  • Colour selection
  • Font selection

Basic pack

$1650

Package includes

  • Logo design
  • Colour selection
  • Font selection
  • Brand Identity
  • Logo area and sizing
  • Correct logo options
  • Logo background
  • Family of fonts
  • Fonts style guide
  • Paragraph styles

Full Brand Guidelines

$3500

Package includes

  • Logo design
  • Colour selection
  • Font selection
  • Brand Identity
  • Logo area and sizing
  • correct logo options
  • Logo background
  • Family of fonts
  • Fonts style guide
  • Paragraph styles
  • Gray scale
  • Colour gradients
  • Colour usage
  • Colour shades
  • Services colour palette
  • Imagery & aethetic

 

(Please see the brand
guideline example above for
what is included in this package)

Frequent questions

A brand guideline is a set of rules or instructions that dictate how a company’s branding elements should be used. Branding elements can include things like the company’s logo, typography, color palette, and tone of voice.

Brand guidelines are typically created by a company’s branding or marketing team and then shared with employees across the organization. They’re meant to ensure that everyone is using the branding in a consistent way, which helps to create a unified brand identity for the company.

A brand guideline is a document that contains the dos and don’ts of your company’s visual identity. It should include information on your logo, typography, colour palette, and other design elements. The guideline should be clear and concise, so that anyone who uses it can easily understand it.

In addition, the guideline should be flexible enough to allow for some creativity while still maintaining the overall integrity of the brand. While a brand guideline may seem like a lot of work to create, it is an essential tool for ensuring that your brand is consistently represented across all channels.

Brand guidelines is important as it helps to ensure that all communications and marketing materials relating to the business are visually and tonally consistent. This creates a more unified and professional overall appearance for the brand, which can help to strengthen customer perceptions and loyalty.

Having clearly defined brand guidelines makes it easier for employees within a company to create marketing material that accurately reflect the brand’s identity. This means less design mistakes and misrepresentation of the business.

The cost of brand guidelines can vary depending on the size and complexity of the project. For a small business, the cost may be as low as $1,500. For a larger company, the cost can range from $3,000 to $10,000.

It really depends on how much content you want to include in the brand guidelines. More content means more work, and a bigger cost. More design iterations can also be a cost factor.

In summary, brand guidelines can be a little costly but they are an essential part of any marketing strategy, especially for more established businesses.

Creating brand guidelines can be a lengthy process, depending on the size and complexity of the brand. For a small business with a simple logo and a few colors, it might only take a few days to develop guidelines.

However, for a larger company with multiple products and a more extensive branding strategy, it could take a few weeks to a month to create comprehensive guidelines.

The important thing is to make sure that the guidelines are clear and concise, and that they accurately reflect the brand’s values and message.

Mindesigns is a creative digital marketing and design agency

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We don’t just take orders, we bring our own ideas to the table to help you make the right decisions.
Let’s discover the best online strategy for your business

Let’s discover the best online strategy for your business

Design services that focus on

User experience.

Get all your design requirements in one place to create a business that is visually coherent and impressive.

We help you develop a

Profitable marketing plan.

Let’s boost your online presence, analyse your results and create profitable campaigns to take your business to the next level.

We offer back & front-end development for

All your website needs.

Get all your website maintenance and development needs in one place.

Our Goal is to help you grow!

We don’t just take orders, we bring our own ideas to the table to help you make the right decisions. Let’s discover the best online strategy for your business

Let’s discover the best online strategy for your business

Design services that focus on

User experience.

Get all your design requirements in one place to create a business that is visually coherent and impressive.

We help you develop a

Profitable marketing plan.

Let’s boost your online presence, analyse your results and create profitable campaigns to take your business to the next level.

We offer back & front-end development for

All your website needs.

Get all your website maintenance and development needs in one place.



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