Corporate
Branding
Services

A brand guideline is a set of rules or instructions that dictate how a company’s branding elements should be used. Branding elements can include things like the company’s logo, typography, color palette, and tone of voice.

Brand guidelines are typically created by a company’s branding or marketing team and then shared with employees across the organization. They’re meant to ensure that everyone is using the branding in a consistent way, which helps to create a unified brand identity for the company.

A brand guideline is a document that contains the dos and don’ts of your company’s visual identity. It should include information on your logo, typography, colour palette, and other design elements. The guideline should be clear and concise, so that anyone who uses it can easily understand it.

In addition, the guideline should be flexible enough to allow for some creativity while still maintaining the overall integrity of the brand. While a brand guideline may seem like a lot of work to create, it is an essential tool for ensuring that your brand is consistently represented across all channels.

Brand guidelines is important as it helps to ensure that all communications and marketing materials relating to the business are visually and tonally consistent. This creates a more unified and professional overall appearance for the brand, which can help to strengthen customer perceptions and loyalty.

Having clearly defined brand guidelines makes it easier for employees within a company to create marketing material that accurately reflect the brand’s identity. This means less design mistakes and misrepresentation of the business.

The cost of brand guidelines can vary depending on the size and complexity of the project. For a small business, the cost may be as low as $1,500. For a larger company, the cost can range from $3,000 to $10,000.

It really depends on how much content you want to include in the brand guidelines. More content means more work, and a bigger cost. More design iterations can also be a cost factor.

In summary, brand guidelines can be a little costly but they are an essential part of any marketing strategy, especially for more established businesses.

Creating brand guidelines can be a lengthy process, depending on the size and complexity of the brand. For a small business with a simple logo and a few colors, it might only take a few days to develop guidelines.

However, for a larger company with multiple products and a more extensive branding strategy, it could take a few weeks to a month to create comprehensive guidelines.

The important thing is to make sure that the guidelines are clear and concise, and that they accurately reflect the brand’s values and message.