Category: Marketing

Why Facebook Ads Still Work  You’ve just launched a Facebook ad campaign for your small business. You’re excited, hopeful, and expecting a flood of new leads. But after spending hundreds of dollars, all you have to show for it are a few likes, some clicks, and no conversions. Sound familiar?  Unfortunately, this is the reality...

Gone are the days when a poster in a shopfront or a stack of brochures on the counter was enough to attract customers. In today’s world, people are bombarded with content at every turn—on their phones, in their feeds, and across public spaces. That’s why static displays for advertising no longer cut through the noise....

You’ve just rebranded your website with a fresh logo, sleek design, and a modern look. You were confident it would attract new clients. But weeks have passed, and the leads still haven’t come. Now you’re stuck, unsure how to promote your business effectively.  Every business has a unique audience with specific needs, preferences, and behaviours....

Utilities Business Intelligence is a Tool that Drives Efficiency and Innovation  The summer heat is intense, and rolling blackouts are becoming more frequent. Hospitals work to keep essential equipment running, businesses face interruptions, and residents grow frustrated with ongoing outages.  The aging energy infrastructure is struggling to keep up. However, identifying the exact issues isn’t...

Why Paid Advertising Matters  Picture this: You’re the CEO of a small retail manufacturing company. Your team has poured countless hours into developing an innovative new product line. But as launch day approaches, you notice a problem. While your SEO search engine dominants and social feeds are not bad, your brand’s visibility seems stuck, and...

Understanding the Importance of Lead Generation for Mortgage Brokers Lead generation for mortgage brokers is a crucial strategy to remain competitive in the industry. Now more than ever. While referrals from friends and family remain a strong source of business, they only go so far. Today, many of your potential clients turn to online platforms...

How to Design a Sales Process that Delivers A few years ago, we made a small but powerful change to how we approached our sales process. That simple shift transformed our closing rates, nearly tripling our results and, consequently, our revenue.  So, what changed?  We started focusing on three key areas that most business owners...

Different Ads, Different Costs  Understanding Google Ads pricing is essential for business owners who want to improve their campaigns. Not just to improve their results but also to have a basic understanding of how their marketing agency or in-house staff are managing their ads.  Google Ads offers different pricing models to suit different advertising goals. These include...

Digital Billboard advertising – More Flexible, Less Costs   Digital billboard advertising is transforming Australia’s advertising landscape, offering a flexible, visible, and cost-effective alternative to traditional billboards. In fact, nearly 40% of all billboards in Australia are now digital, which is the highest ratio of static to digital billboards in the world. Is there a reason...

Cracking the Real Estate Industry Marketing Blueprint   The real estate industry is highly competitive, with significant financial stakes for all parties involved, which means success requires more than simply adding property listings and waiting for results. To succeed, you need an edge and a solid marketing strategy. While well-known real estate marketing strategies like posters,...