Category: Development

Most websites do not lose their rankings to a Google update. They lose them on launch day. I have seen it from both sides. As an agency, we are often called in after a redesign has gone wrong. A business proudly launches a beautiful new website, and six weeks later organic traffic is down 40%...

What is metadata framework, and do you really need one? If you’ve ever searched for a client file in your system and ended up buried under irrelevant results, you’ve likely suffered from a lack of metadata structure. It’s the backbone of how modern digital information is stored, searched, and understood, especially in data-heavy fields like...

Costs of Mobile App Development: A Breakdown of Three Ideal Scenarios App development has become a critical tool for businesses of all sizes, to better connect with users and monetise their business. However, mobile app development cost can vary widely depending on several factors, including the complexity of the app, the platform chosen, and the...

Why is Web Hosting Important? If you searched “cheapest web hosting Australia” and are looking for some high-performing providers, this article is for you. Web hosting provides space to store your website’s data so your target market can find it online – but more than that, your web hosting also directly impacts how visitors experience...

Core Web Vitals assessment: Failed. If you have seen these dreaded words after taking your website’s core web vitals assessment on Google, you probably feel frustrated that you have to optimise your website performance all over again. However, despite how it sounds, failing the Core Web Vital test simply means your website has room for...

In a bid to rank ahead of competitors and stand out in your sector, most business owners consider getting an agency for custom website development.  Websites are an anchor to your marketing efforts, and a custom website design has to potential to improve your marketing results significantly. as oppose to using a template or a...

Do you want to better understand the process of building a website? Our WordPress web development specialist is here to help. I wrote this article for readers who are interested in learning about our web development process. It’s based on the exact process we’ve used to build and rebuild dozens of WordPress sites — including The Finn...

How to Build a Scalable Business? Don’t get stuck in a business that is hard to scale. Especially if you are the ambitious type with big plans for the future. Some businesses are just exponentially better than others, period.   Is this a scalable business? All businesses can scale one way or another, but some...