Category: Marketing

Creating an effective PPC strategy is essential when trying to establish or grow your business because Pay-Per-Click (PPC) advertising is a powerful way for new and small businesses to reach their target audience and generate leads or sales.   However, we know it can be a bit daunting to get started, so let’s clarify the most...

Time to learn how to improve your GA4 engagement rate! Check our latest secret strategies that will help you get better results with this new matrix.  When you work in the digital arena, the only constant is change, right? Today we need to talk about the new kid of the Google block: GA4 Engagement Rate.  Oh, no! More Google changes? We...

Core Web Vitals assessment: Failed. If you have seen these dreaded words after taking your website’s core web vitals assessment on Google, you probably feel frustrated that you have to optimise your website performance all over again. However, despite how it sounds, failing the Core Web Vital test simply means your website has room for...

This article covers the most important aspects about creating your product listings on Google Shopping. If you are looking to attract more organic sales online this article is for you.   What is Google Shopping SEO? Did you know that 85% of all online product purchases start on Amazon or Google? That’s right! these two...

A thoughtful comparison of social media platforms lays the groundwork for a successful digital marketing plan. Not every social media platform suits every industry, and making the wrong choice could cost you dearly. Therefore, conducting a comparison is a vital step that will equip you with the knowledge you need to make a sound choice. Comparison...

The Best AI Tools to Explore in 2023  In this article, we compare and contrast the top AI platforms on the market, including their features, pricing, and use cases.  Whether you’re looking for image generators, natural language processing, or intelligent video editing capabilities, we’ve got you covered. Read on to find the perfect AI solution...

YouTube is a powerful marketing tool and an excellent source of revenue that many people have used to scale their businesses. But what is YouTube automation? and how many individuals are taking YouTube revenue generation to another level.  YouTube automation is an excellent strategy for scaling up revenue for your business. By implementing this strategy, companies...

Would you like to improve your sales of mantra cards? Well you are in the right place. Let’s create a customer journey for purchasing mantra cards so you can become a better marketer for your business. The marketing industry has significantly evolved over the past few decades. Today businesses know much more about attracting the...

This article is a brand guidelines cheat sheet to help your branding journey and equip you with essential information to create your amazing brand.     Brand guidelines go beyond an icon or a logo. It also includes your brand’s fonts, tone, colours, visuals, and imagery guide. The world’s most-known companies have strong brand guidelines...

Here are 5 powerful ideas to improve your website’s user experience. These tactics will help increase traffic, promote engagement and boost your overall sales. When I first started building a website like most of us, I was a newbie. I had no knowledge of what it takes to build a successful website and most importantly,...