For Marketing Leaders
The following article is intended to provide guidelines for choosing suitable marketing courses online for you. The listed marketing courses are best suited for small business owners who are looking to improve lead generation for their business or students looking to up-skill. We also share who we think are the top 5 free online marketing courses currently available in Australia.
Online marketing is not going anywhere anytime soon and it’s a skill that constantly requires to be nurtured due to a constant changing environment.
Top 5 Marketing Courses Online in Australia for Beginners
Here is our top 5 pick of online marketing courses in Australia for 2022 that we highly recommend. They are fairly easy, free and great for beginners.
1 –Fundamentals of digital marketing by Google
Learn the basics of digital marketing with Google’s free Interactive Advertising Bureau-accredited course. There are 26 modules to learn from, all created by Google trainers and professionals, packed full of value and real-world application to help you get you started.
Time to completion: 2-3 weeks
Difficulty Level: Beginner
Rating: 3.9/5
2 – Inbound Marketing Free Certification Course by Hubspot Academy
Learn inbound marketing which is a form of creating valuable content for your target audience that creates long-term relationships. This course covers how to create content, nurture your leads and optimise the marketing process using automation strategies and AI tools.
Time to completion: 1 week
Difficulty Level: Beginner/intermediate
Rating: 3.7/5
3 – Become an Online Marketing Manager by Linked in
Learn important skills and tactical know-how to develop and implement marketing strategies for your business. Discover the best online marketing practices using the latest marketing tools and how to advertise on social media.
Time to completion: 2 weeks
Difficulty Level: intermediate
Rating: 3.6/5
4 – Digital Marketing Strategy by The University of Edinburgh
This course will equip you with basic and practical digital marketing skills to help you build your business. It covers how to develop marketing strategies, create great content, how to develop your customer persona and conduct market research.
Time to completion: 8 weeks
Difficulty Level: Intermediate
Rating: 4.0
5 – Free Short Course: Digital Marketing by Charles Stut University
In this short course you will learn how to develop your digital marketing strategy and to leverage digital tools to achieve your marketing goals. It also includes modules on Social Network, SEO, SEM and a fantastic lesson about viral marketing.
Time to completion: 5 weeks
Difficulty Level: Beginner
Rating: 3.9
Which Marketing Courses Should I Take?
If you are paying in the hundreds, you are probably paying too much! These days online marketing information is free or accessible for a small cost that usually ranges between $30 – $80, you can find great free or cheap courses on YouTube, HubSpot, Udemy, Facebook and even Google.
University degrees can be very costly, however some universities offer introductory online marketing courses for free, full of great information. So, this may be a good option to get your feet wet if you don’t want to commit to a full degree. Sometimes the knowledge within these free courses is really all you need, if you are just starting a business.
How Much Online Marketing Courses Cost?
If you are paying in the hundreds, you are probably paying too much! These days online marketing information is free or accessible for a small cost that usually ranges between $30 – $80, you can find great free or cheap courses on YouTube, HubSpot, Udemy, Facebook and even Google.
University degrees can be very costly, however some universities offer introductory online marketing courses for free, full of great information. So, this may be a good option to get your feet wet if you don’t want to commit to a full degree. Sometimes the knowledge within these free courses is really all you need, if you are just starting a business.
Do Online Marketing Courses Cover Social Media Platforms?
This is a great question to ask, and the answer is sometimes. We typically recommend courses that include this subject, but again it really depends on your target audience. As part of your marketing strategy, you should establish where your audience are hanging out and getting their information from. If they use social platforms, then definitely find a course that teaches about them.
For example, a target audience that is more career orientated may use LinkedIn and an artistic audience may prefer Pinterest. It’s better to focus on 1 or 2 social platforms and really become an expert using them, rather than trying to learn about them all.
Are There Online Marketing Courses That Can Waste My Time?
This is a great question because frankly the internet is full of courses, and most of them are absolutely shit. Reviews and view counts are great to narrow down which courses can provide more value. It may also be beneficial to research the author/creator who developed the course and whether they have a good following, awards or credentials. Educational institutes or well-established brands usually develop great courses.
Not many people take this step before signing up for a course which can result in time being wasted. Always have a bit of a look at what the course offers, who created it, if they are still relevant, and if there are any available recommendations or reviews.
