Category: Z The sticky fix digital strategy

Foundation of the Digital Marketing Funnel A digital marketing funnel is a model that represents the journey potential customers go through, from first learning about a brand to making a purchase and beyond. This journey is typically segmented into several stages, each requiring specific strategies to effectively move leads from one stage to the next,...

Picking the best bank for a small business might sound simple, but as cliche as it sounds, going with the wrong bank can be painful. For instance, choosing the wrong bank can cost you more and restrict your access to capital in the future, which might force you to change banks.  So, to avoid making...

Are you struggling to keep up with creating marketing content? What if your entire marketing team became available 24/7? Well, now it’s possible with the help of AI tools.  The AI-powered ChatGPT prompts for marketing we tested have been shown to help generate captivating marketing materials and fresh marketing content.   We’re not saying AI...

Filmora vs Final Cut Pro in a Nutshell Video content reigns in digital marketing today more than ever, so we decided it would be valuable to compare Filmora vs Final Cut Pro as they are very popular choices.   Filmora’s intuitive interface and AI-enabled editing make it easier to use for beginners and YouTube hobbyists, while...

UX/UI Design Solution Tips 1. Leverage Real User Data on your Website/Platform Understanding user behaviour through real data is essential for conducting a UX design audit. Otherwise, you could be making changes based on a gut feeling, which is highly inadvisable. You need tools that can tell you what is and isn’t working. By leveraging...

At the end of this article, we provided some examples of the best digital menu board design options we found. But before you scrawl down, we highly recommend checking out our five tips for creating an effective digital menu board. 1. Keep Your Digital Menu Board Design Simple Clarity is key in digital menu board...

In affiliate marketing, the key to success is creating great content consistently to promote your affiliate links. This is a challenging task that requires constant innovation and quality. However, advanced free AI tools for affiliate marketing offer a significant boost to this process. These tools are like powerhouses, enhancing your content creation workflow so you...

Digital marketing for schools is not easy. To execute an effective strategy, you need a solid plan—one that is better than your competitors. As you know, educational institute clients, whether students or professionals, require a little more nurturing. Both for B2B and B2C models. Therefore, we require a more comprehensive funnel approach with more steps,...

Businesses are popping up everywhere, and it is becoming increasingly important to connect with customers on a deeper level. Studies show that 70% of consumers are more likely to recommend a brand that shares their values or made a significant impact on them. This is why consumer impact marketing needs to be a significant part...

Calculating the numbers behind your B2B marketing budget can be daunting and usually comes second in our list of priorities. Still, a well-defined plan can be your roadmap towards maximising the return on ad spend (ROAS) and the overall return on your marketing efforts.   Simply guessing your marketing budget without a clear goal makes it...