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Santiago Mindesigns

Santiago Parra

Co-Founder

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About

Santiago Parra is Co-Founder at Mindesigns, where he leads SEO strategy and UX design. Over the past 10 years he has built the search and conversion systems behind results like GeoNadir’s traffic growth from 33,400 to 122,600 annual visits and She Maps’ 620% traffic increase, 138% year-on-year sales lift and 569% growth in email sign-ups following his UX redesign. Santiago’s work sits at the intersection of how websites earn visibility and how they convert it: technical SEO, generative engine optimisation (GEO), site architecture, and conversion-focused design. He writes about the future of search in an AI-driven landscape, buyer psychology and go-to-market strategy, and has developed brand and identity systems for clients including GeoNadir, Tento and Boab AI. He is SEMrush and HubSpot Partners certified

Articles

Marketing

How to Collaborate With Australian Female Instagram Influencers

Santiago Parra
May 28, 2024
Australian Instagram Influencer Female
Most “top Australian influencers” lists are bio directories. They tell you who has the biggest follower count and stop there — which is the one number that matters least when you’re actually trying to run a campaign that returns money. We sit on the other side of that decision. At Mindesigns, we run paid social...
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Business Growth

A Quick Guide to the Best Bank for Small Business in Australia

Santiago Parra
May 3, 2024
best bank in Australia
Choosing the right bank for your small business might seem straightforward, but the wrong decision can create ongoing challenges. At Mindesigns, working with businesses across different stages of growth, we often see how foundational decisions like banking can directly impact marketing, cash flow, and the ability to scale. Higher fees, limited flexibility, and restricted access...
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AI Marketing

TOP 8 ChatGPT Prompts for Marketing That Every Marketer Needs to know

Santiago Parra
April 27, 2024
ChatGPT Art
Are you struggling to keep up with creating marketing content? What if your entire marketing team became available 24/7? Well, now it’s possible with the help of AI tools.  The AI-powered ChatGPT prompts for marketing we tested have been shown to help generate captivating marketing materials and fresh marketing content.   We’re not saying AI...
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Business Growth

Filmora vs Final Cut: 2024 Review Which One is Better? 

Santiago Parra
April 27, 2024
Filmora Vs Final Cut Comparison
Filmora vs Final Cut Pro in a Nutshell Video content reigns in digital marketing today more than ever, so we decided it would be valuable to compare Filmora vs Final Cut Pro as they are very popular choices.   Filmora’s intuitive interface and AI-enabled editing make it easier to use for beginners and YouTube hobbyists, while...
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Design

UX/UI Design Solution – Tips and Software Recommendations

Santiago Parra
April 15, 2024
UX/UI design solutions
UX/UI Design Solution Tips 1. Leverage Real User Data on your Website/Platform Understanding user behaviour through real data is essential for conducting a UX design audit. Otherwise, you could be making changes based on a gut feeling, which is highly inadvisable. You need tools that can tell you what is and isn’t working. By leveraging...
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Design

Digital Menu Board Design Must Do’s

Santiago Parra
April 12, 2024
digital menu
At the end of this article, we provided some examples of the best digital menu board design options we found. But before you scrawl down, we highly recommend checking out our five tips for creating an effective digital menu board. 1. Keep Your Digital Menu Board Design Simple Clarity is key in digital menu board...
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AI Marketing

Free AI Tools for Affiliate Marketing (2024 Top Selection)

Santiago Parra
April 10, 2024
affiliate marketing tools
In affiliate marketing, the key to success is creating great content consistently to promote your affiliate links. This is a challenging task that requires constant innovation and quality. However, advanced free AI tools for affiliate marketing offer a significant boost to this process. These tools are like powerhouses, enhancing your content creation workflow so you...
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Resource
Business Growth

Digital Marketing for Schools – Free PDF Template

Santiago Parra
April 1, 2024
Digital marketing for schools
Digital marketing for schools presents its own unique set of challenges. However, after helping several education providers succeed online, we’ve compiled key insights to make your marketing journey easier and help you avoid critical mistakes. We are not going to sugar coat it, to create an effective marketing strategy, you need to understand your target demographic...
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Popular
Marketing

Fostering Brand Loyalty with Consumer Impact Marketing

Santiago Parra
March 29, 2024
MD - Consumer Impact Marketing
Businesses are popping up everywhere, and it is becoming increasingly important to connect with customers on a deeper level. Studies show that 70% of consumers are more likely to recommend a brand that shares their values or made a significant impact on them. This is why consumer impact marketing needs to be a significant part...
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Marketing

How to Plan and Master Your B2B Marketing Budget

Santiago Parra
March 29, 2024
MD - B2B Marketing Budget 01
Calculating the numbers behind your B2B marketing budget can be daunting and usually comes second in our list of priorities. Still, a well-defined plan can be your roadmap towards maximising the return on ad spend (ROAS) and the overall return on your marketing efforts.   Simply guessing your marketing budget without a clear goal makes it...
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