Category: SEO

Why website strategy is changing I left engineering in 2019 to start Mindesigns, and since then I have planned more websites than I can count. For most of that time, a solid website strategy was something only agencies and larger businesses could afford. You needed someone who could read keyword data, map it to pages,...

Website SEO starts with site and link structure, long before you write a single blog post. If Google can’t work out which pages matter most on your site, it will guess, and it usually guesses wrong. Almost every website we audit at Mindesigns has some version of this problem, whether the client is a local...

When someone needs a lawyer, what appears in front of them decides which firms they consider. SEO for lawyers is a very common marketing strategy, and it is how your firm can attract more leads. A person facing a property settlement doesn’t browse law firm websites one by one. They search “family lawyer Cairns,” compare...

SEO for higher education now decides who gets discovered in two places at once. The first is Google, where a graduating student types “psychology degree Brisbane” and compares whatever ranks. And the second is inside AI tools like ChatGPT or Gemini, where that same student asks which, course is better and receives an answer your...

Most websites do not lose their rankings to a Google update. They lose them on launch day. I have seen it from both sides. As an agency, we are often called in after a redesign has gone wrong. A business proudly launches a beautiful new website, and six weeks later organic traffic is down 40%...

Enterprise SEO goes beyond ranking on Google. Today, it means building a digital presence strong enough that your business appears wherever potential customers are searching, from traditional search engines to AI-powered tools like ChatGPT, Gemini, and Google AI Overviews.  Most enterprise marketing teams we meet at Mindesigns have the budget for SEO. What they lack is capacity...

SEO for financial services demands a different approach compared to other industries. Finance websites are held to a higher standard because the information they publish can influence major decisions around loans, insurance, investments, business finance, property, retirement and financial advice.  Google treats many finance topics as Your Money or Your Life, or YMYL, content. For finance websites, accuracy, credibility, transparency and...

After more than eight years working in SEO and hundreds of strategy sessions with business owners across Australia, I’ve noticed a pattern that genuinely worries me. Most businesses are still doing SEO the way it was done in 2015. They’re chasing keywords, buying links, and publishing thin blog posts while completely ignoring the thing Google...