Category: SEO

Most websites do not lose their rankings to a Google update. They lose them on launch day. I have seen it from both sides. As an agency, we are often called in after a redesign has gone wrong. A business proudly launches a beautiful new website, and six weeks later organic traffic is down 40%...

Enterprise SEO goes beyond ranking on Google. Today, it means building a digital presence strong enough that your business appears wherever potential customers are searching, from traditional search engines to AI-powered tools like ChatGPT, Gemini, and Google AI Overviews.  Most enterprise marketing teams we meet at Mindesigns have the budget for SEO. What they lack is capacity...

SEO for financial services demands a different approach compared to other industries. Finance websites are held to a higher standard because the information they publish can influence major decisions around loans, insurance, investments, business finance, property, retirement and financial advice.  Google treats many finance topics as Your Money or Your Life, or YMYL, content. For finance websites, accuracy, credibility, transparency and...

After more than eight years working in SEO and hundreds of strategy sessions with business owners across Australia, I’ve noticed a pattern that genuinely worries me. Most businesses are still doing SEO the way it was done in 2015. They’re chasing keywords, buying links, and publishing thin blog posts while completely ignoring the thing Google...