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Santiago Mindesigns

Santiago Parra

Co-Founder

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About

Santiago Parra is Co-Founder at Mindesigns, where he leads SEO strategy and UX design. Over the past 10 years he has built the search and conversion systems behind results like GeoNadir’s traffic growth from 33,400 to 122,600 annual visits and She Maps’ 620% traffic increase, 138% year-on-year sales lift and 569% growth in email sign-ups following his UX redesign. Santiago’s work sits at the intersection of how websites earn visibility and how they convert it: technical SEO, generative engine optimisation (GEO), site architecture, and conversion-focused design. He writes about the future of search in an AI-driven landscape, buyer psychology and go-to-market strategy, and has developed brand and identity systems for clients including GeoNadir, Tento and Boab AI. He is SEMrush and HubSpot Partners certified

Articles

AI Marketing

Compelling Narrative Writing Prompts for ChatGPT

Santiago Parra
August 12, 2024
content writing
Using Narrative Writing Prompts for ChatGPT  Have you ever tried using artificial intelligence for more creative work? One way to do this is to use narrative writing prompts to activate ChatGPT’s storytelling engine.  By providing specific prompts, as we will cover shortly, you can steer ChatGPT to generate unique tales, explore new ideas, and even...
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News

Partnerships with Australian Celebrities: A Practical Framework for Brands 

Santiago Parra
August 5, 2024
Australian Celebrities
Celebrity and creator partnerships can generate awareness, build trust, and help brands connect with audiences in ways traditional advertising often can’t.  But they can also be expensive, difficult to measure, and surprisingly easy to get wrong.  The challenge isn’t finding Australian talent. It’s identifying the right talent for your brand, audience, and business objectives.  A...
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Business Growth

The Most Profitable Business in Australia to Set Yourself Up for Success

Santiago Parra
July 31, 2024
profitable business Australia
Australia’s Business Environment is Booming What is the most profitable business in Australia? It’s not a straightforward answer. But working closely with businesses on their marketing across different industries, we’ve seen clear patterns emerge. At Mindesigns, we partner with companies focused on growth, giving us direct insight into which business models are actually performing in...
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AI Marketing

Your Complete Guide to Chain-of-Thought Prompting for AI-Assisted Marketing

Santiago Parra
July 22, 2024
chain-of-thought prompting
Understanding the Basics of Chain-of-Thought Prompting  Unlocking the full potential of large language models like ChatGPT and Google’s Gemini requires understanding and applying the right techniques. Without these, you might end up with average and uninspiring results that don’t meet your needs. While it might seem like magic, some methods, such as Chain-of-Thought prompting (CoT),...
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Marketing

How to Make Food Advertising More Effective?

Santiago Parra
July 12, 2024
food advertising burger
Food Advertising Follows a Strict Code of Conduct  Food advertising shapes our preferences. They influence what we buy and eat and can even impact our long-term health. This is especially true in Australia, where a competitive food market uses every avenue to grab our attention.  Studies have shown a clear link between ad exposure and...
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Development

Top 5 Cheapest Web Hosting Providers in Australia

Santiago Parra
July 1, 2024
cheapest web hosting australia
Why is Web Hosting Important? If you searched “cheapest web hosting Australia” and are looking for some high-performing providers, this article is for you. Web hosting provides space to store your website’s data so your target market can find it online – but more than that, your web hosting also directly impacts how visitors experience...
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Marketing

Cinema Advertising Costs in Australia

Santiago Parra
June 21, 2024
Cinema Advertising Costs
Is Cinema Advertising Still Effective Today?  A bulk of Australians watch movies in the cinema at least once per year, averaging around 66% of the population since the year 2000. Clearly going to the Cinema is still a popular going out experience.   The drop in attendance rates came to a historical low in 2021....
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Marketing

12 Best Marketing Tools for a Content Manager

Santiago Parra
June 11, 2024
content manager
The Best Friend of a Content Manager What do the marketer and the content manager have in common? They are usually overworked, stressed and underpaid. The reality is that creating content today is a lot more demanding than yesterday. The competition is fierce. Once, it was okay to publish a video or a feature article...
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Marketing

The Best Content Manager Software for Social Media

Santiago Parra
June 5, 2024
content manager software social media
Content marketing is key to attracting and engaging new customers online. It is the backbone of your digital marketing strategy and should be at the top of your priority list. However, efficiently handling content creation, editing, and distribution across various channels can be challenging.  A good content manager software is the perfect solution for these...
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AI Marketing

ChatGPT Tone Modifier Examples and Prompts

Santiago Parra
May 28, 2024
Chatgpt tone modifier
ChatGPT, the large language model (LLM) by OpenAI, has revolutionised content creation, with the ChatGPT tone modifier allowing you to easily customise the tone of its responses. This powerful feature lets you influence how ChatGPT communicates, tailoring its tone to be casual, formal, or even persuasive—depending on the style you need for your content. Much...
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