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Santiago Mindesigns

Santiago Parra

Co-Founder

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About

Santiago Parra is Co-Founder at Mindesigns, where he leads SEO strategy and UX design. Over the past 10 years he has built the search and conversion systems behind results like GeoNadir’s traffic growth from 33,400 to 122,600 annual visits and She Maps’ 620% traffic increase, 138% year-on-year sales lift and 569% growth in email sign-ups following his UX redesign. Santiago’s work sits at the intersection of how websites earn visibility and how they convert it: technical SEO, generative engine optimisation (GEO), site architecture, and conversion-focused design. He writes about the future of search in an AI-driven landscape, buyer psychology and go-to-market strategy, and has developed brand and identity systems for clients including GeoNadir, Tento and Boab AI. He is SEMrush and HubSpot Partners certified.

Articles

Marketing

Best Apps and Plugins for Ecommerce Websites

Santiago Parra
September 26, 2024
best ecommerce plugins
Finding the Tools to Run Your Ecommerce Site  Having the right tools can be the difference between success and failure for your ecommerce website. With countless plugins and apps available, it can be overwhelming to determine which ones are truly worth your time and investment.  To help you make the most of your website development,...
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Design

How to Collaborate With an Australian Artist: A Brand’s Playbook

Santiago Parra
September 18, 2024
Australian Artists
Most “top Australian artists” lists are art-appreciation directories. They tell you an artist’s style, their follower count and where they’ve exhibited. None of that answers the question a marketer actually has, which is this: should we work with an artist, how do we structure it, what are we allowed to do with the artwork once...
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Marketing

Australian Icons in Branding, a Strategic Guide

Santiago Parra
August 20, 2024
Australian Icons
Most articles about Australian icons are written for tourists and quiz writers. This one is written for the person deciding whether a kangaroo, a wattle or a stretch of coastline belongs anywhere near their brand. One of our offices is based in Cairns, which means we work at the doorstep of the icons most of...
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Business Growth

The Entrepreneur’s Guide to Choosing an Alternative Business Structure 

Santiago Parra
August 12, 2024
business structure type
Time to Look for an Alternative Business Structure  Selecting an alternative business structure could be challenging and exciting. It’s a cornerstone decision that can significantly impact a business’s productivity, efficiency and overall success.  A well-structured organisation operates like a well-oiled machine; it is more agile and can streamline operations, foster innovation, and enhance decision-making. On...
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AI Marketing

Compelling Narrative Writing Prompts for ChatGPT

Santiago Parra
August 12, 2024
content writing
Using Narrative Writing Prompts for ChatGPT  Have you ever tried using artificial intelligence for more creative work? One way to do this is to use narrative writing prompts to activate ChatGPT’s storytelling engine.  By providing specific prompts, as we will cover shortly, you can steer ChatGPT to generate unique tales, explore new ideas, and even...
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News

Partnerships with Australian Celebrities: A Practical Framework for Brands 

Santiago Parra
August 5, 2024
Australian Celebrities
Celebrity and creator partnerships can generate awareness, build trust, and help brands connect with audiences in ways traditional advertising often can’t.  But they can also be expensive, difficult to measure, and surprisingly easy to get wrong.  The challenge isn’t finding Australian talent. It’s identifying the right talent for your brand, audience, and business objectives.  A...
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Business Growth

The Most Profitable Business in Australia to Set Yourself Up for Success

Santiago Parra
July 31, 2024
profitable business Australia
Australia’s Business Environment is Booming What is the most profitable business in Australia? It’s not a straightforward answer. But working closely with businesses on their marketing across different industries, we’ve seen clear patterns emerge. At Mindesigns, we partner with companies focused on growth, giving us direct insight into which business models are actually performing in...
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AI Marketing

Your Complete Guide to Chain-of-Thought Prompting for AI-Assisted Marketing

Santiago Parra
July 22, 2024
chain-of-thought prompting
Understanding the Basics of Chain-of-Thought Prompting  Unlocking the full potential of large language models like ChatGPT and Google’s Gemini requires understanding and applying the right techniques. Without these, you might end up with average and uninspiring results that don’t meet your needs. While it might seem like magic, some methods, such as Chain-of-Thought prompting (CoT),...
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Marketing

How to Make Food Advertising More Effective?

Santiago Parra
July 12, 2024
food advertising burger
Food Advertising Follows a Strict Code of Conduct  Food advertising shapes our preferences. They influence what we buy and eat and can even impact our long-term health. This is especially true in Australia, where a competitive food market uses every avenue to grab our attention.  Studies have shown a clear link between ad exposure and...
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Development

Top 5 Cheapest Web Hosting Providers in Australia

Santiago Parra
July 1, 2024
cheapest web hosting australia
Why is Web Hosting Important? If you searched “cheapest web hosting Australia” and are looking for some high-performing providers, this article is for you. Web hosting provides space to store your website’s data so your target market can find it online – but more than that, your web hosting also directly impacts how visitors experience...
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