ChatGPT for SEO: Optimising Your Content With AI

Tap into the incredible potential of ChatGPT for SEO Content Creation. By using AI language models we can truly tap into unlocking efficiencies to compete better in the digital space. 

The SEO industry is excited thanks to the arrival of innovative AI language models such as ChatGPT and Jasper.

These cost-effective technologies are making content creation easier than before – and the implications for content creation are enormous, regardless of your company’s size or sector.

The benefit of ChatGPT is that it can help automate mundane tasks to create content creation which helps us free valuable time for more creative endeavors.

As AI-driven technology continues transforming the world of content creation, many in the SEO industry wonder how search engines like Google will handle the indexing and ranking of materials generated by machines.

While Google’s content guidelines discourage excessive automation, there still needs to be more specific policies in place to address this rapidly advancing field. In general, letting ChatGPT write an entire article is not that effective (at the moment).

The content ChatGPT delivers is actually very dull and tasteless. Meaning it is unlikely to be indexed as Google can analyse the engagement and time people spend on the page reading the article.

If our content is not engaging, we can’t expect to be ranked favourably on Google for long, if at all.

In the meantime, it’s crucial to stay up-to-date on the latest developments in AI and only use these tools as an assistant to help create high-quality content that will stand the test of time.

How can ChatGPT be used to get better SEO results?

Let’s focus on the main ways you can use ChatGPT for optimising your articles for online search ranking.

1. Keyword Research

We are thrilled with this feature; ChatGPT provides an effortless way to identify the most relevant keywords when crafting content for an article. It does this by generating you a lists of keywords with a specific search intent that you can later analyse on a tool like Semrush for search volume and further keyword analysis.

Example: We asked ChatGPT to generate a list of keywords related to online banking and classify those keywords in groups based on search intent: 

It is crucial not to rely 100% on the content that ChatGPT generates. Always double-check what it delivers as you may need to try a different text prompt to get your desired results. 

Although ChatGPT streamlines the keyword generation process, you will still need a tool like Semrush to get more data about each keyword. Such data includes the keyword volume, SERP analysis, and ranking difficulty.  

Be critical of the output from this AI tool and ensure you always perform a content fact-proof and human edit before your content goes live.

2. Write your Meta Descriptions

This is a super helpful feature as most writers may spend a lot of time thinking about writing the correct meta title and description, and ChatGPT reduces that effort and in seconds delivers many different options.

We asked ChatGPT to create a meta title and a meta description for the keyword “anxiety at work.” And this is what we got:

ChatGPT can help give your website the competitive edge it needs, crafting meta descriptions that are crystal clear and captivating. These strategically-written summaries of page content entice potential customers and play a key role in higher visibility and more traffic to the site.

3. ChatGPT for SEO Titles

Struggling to come up with a title for your blog post? 

Crafting compelling post titles can be a daunting task, especially when it comes to optimizing for search engines.

Too often, writers develop super generic titles focused on the “how” or “what” that fail to capture the readers’ attention and stand out from the crowd.

But the good news is that it doesn’t have to be this way! With some creativity and insider SEO know-how, you can learn to create titles that rank well and entice readers to click through and engage with your content.  

We requested ChatGPT to generate 10 examples of blog headings using the keyword “anxiety at work”, and the results exceeded our expectations.

Unlike generic boring titles, ChatGPT’s output provides unique and attention-grabbing combinations that will surely pique the interest of your readers.

When it comes to digital marketing success, engaging titles can make all the difference. And ChatGPT can generate excellent heading options as it is specifically good at short form sort of content.

4. ChatGPT for Internal Linking

By leveraging ChatGPT’s capabilities, webmasters can create internal links that optimize a website for search engine rankings and provide users with an easier way to explore the site. 

This ensures better visibility on SERPs as well as improved navigation through strategic linking of content. 

To add some excitement and put the features of ChatGPT to the test, we decided to request anchor texts for internal links from the AI tool for one of our blog posts. 

We asked ChatGPT to generate 10 ideas of anchor text that could be used for internal links on a website selling skincare products online: 

ChatGPT can provide helpful suggestions for external links related to a prompt or page on the website and is beneficial in terms of customer experience – offering precise recommendations to maximize SEO performance and allowing search engines an easy understanding of how pages link up together.

Well, off to work. Let’s see what result ChatGPT gives us when requesting anchor points and external links for our blog about “How to use ChatGPT and what it is”.

5. Creating the outline of your blog post

We saved the best one for last. with ChatGPT, you can get an outline of your blog by generating ideas and suggestions based on your topic or keywords.

Instead of spending hours researching and getting your blog’s main points all by yourself, you can ask ChatGPT to provide you with a summary or overview of your blog post, and it can generate a list of subtopics or points to include in your outline.

To spice things up, let’s see how ChatGPT responded to our command, writing an outline for the heading “Anxiety and productivity: Finding balance in the workplace”.

And voila, watch the magic happen!

But as every magic act has its master, ChatGPT is no exception.
The essential ingredient is still you, the secret of an enriching and valuable blog is that personal touch you add to the article; otherwise, it would be dull and boring.

Conclusion

In conclusion, after we tried these tool features and confirmed how to use them for SEO purposes, you might also be interested in all the other ways you can use ChatGPT.

Its impressive capabilities undoubtedly offer unprecedented opportunities and inspire excitement for what lies ahead in its potential future use. 

Whether you’re a small business owner, marketer, or SEO professional, ChatGPT’s AI-powered language capabilities can assist you in conducting thorough keyword research, optimizing your website for search engines, and creating high-quality content that speaks directly to your target audience’s needs and interests.

Although ChatGPT can provide valuable insights and support, it should not be relied on exclusively for your SEO efforts.

Success depends on many factors, including your content quality, website design, user experience, and keeping up with search engine algorithms and ranking factors. 

As search engines continue to evolve and become more sophisticated, the role of AI and machine learning in SEO will only continue to grow. ChatGPT is just the beginning, and we expect to see many more exciting developments in this field in the coming years.