Category: Z The sticky fix digital strategy

Why Facebook Ads Still Work  You’ve just launched a Facebook ad campaign for your small business. You’re excited, hopeful, and expecting a flood of new leads. But after spending hundreds of dollars, all you have to show for it are a few likes, some clicks, and no conversions. Sound familiar?  Unfortunately, this is the reality...

Gone are the days when a poster in a shopfront or a stack of brochures on the counter was enough to attract customers. In today’s world, people are bombarded with content at every turn—on their phones, in their feeds, and across public spaces. That’s why static displays for advertising no longer cut through the noise....

You’ve just rebranded your website with a fresh logo, sleek design, and a modern look. You were confident it would attract new clients. But weeks have passed, and the leads still haven’t come. Now you’re stuck, unsure how to promote your business effectively.  Every business has a unique audience with specific needs, preferences, and behaviours....

In today’s hyper-connected world, your website can no longer be just a digital brochure. Now more than ever, businesses depend on it to survive. So, it should be crystal clear that website design and development is only half the battle. If you want it to give your visitors a great experience, rank on Google, and...

Costs of Mobile App Development: A Breakdown of Three Ideal Scenarios App development has become a critical tool for businesses of all sizes, to better connect with users and monetise their business. However, mobile app development cost can vary widely depending on several factors, including the complexity of the app, the platform chosen, and the...

Why Is Business Storage Cost So Unpredictable? The warehouse was overflowing. Boxes stacked on top of each other, documents crammed into overflowing filing cabinets, and unused equipment collecting dust in the corners. Sarah, a small business owner in Sydney, knew something had to change. But when she started looking into storage units, she quickly realised...

When Is Buying a Property a Smart Investment for Your Business?  Owning commercial property can be a strategic move—but only if it aligns with both your business objectives and financial outlook. Unlike leasing, buying a property for your business also carries the responsibility of an investment, which must be evaluated separately from day-to-day operations.  Your...

The Real Impact of Office Space on Your Business A few years ago, during the COVID pandemic, Omer and I were building Mindesigns from our own homes in Sydney. Like many entrepreneurs, the uncertainty of the world around us became the push to take action and bring ideas to life. But as we were searching for...

Utilities Business Intelligence is a Tool that Drives Efficiency and Innovation  The summer heat is intense, and rolling blackouts are becoming more frequent. Hospitals work to keep essential equipment running, businesses face interruptions, and residents grow frustrated with ongoing outages.  The aging energy infrastructure is struggling to keep up. However, identifying the exact issues isn’t...

Your Website Could Be Your Best Salesperson Since we started Mindesigns, we’ve received dozens of inquiries regarding website development and strategies. These are not clients who just “want a cheap website solution” but those who seek to take their site to the next level with a website strategist. Some businesses understand that their website is...