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Omer Bernstein

Co-Founder at Mindesigns

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About

Omer Bernstein is Co-Founder and Head of Marketing and Sales at Mindesigns, where he leads paid advertising and lead generation for B2B clients across Australia. Over the past decade he has managed campaigns across Google Ads, Meta and LinkedIn, delivering results like reducing GeoNadir's user sign-up cost from $21.50 to $5.30, generating B2B leads for as little as $8 through lead magnet campaigns, and driving SEQOS's LinkedIn and Google leads at an average of $153 per lead. He also leads Mindesigns' integrated media work, connecting billboard, TV and radio spend to measurable search demand and pipeline. Outside the agency, Omer is Co-Director of the Impact10X Venture Builder Program and Founder-in-Residence at James Cook University, where he mentors founders on go-to-market and growth. He is also one of our certified Google ads experts.

Articles

I’ll be honest with you from the start. Google Ads is a beast. It has hundreds of settings, automation features that change every few months, bidding strategies, audiences, assets and reports. After years of managing accounts for businesses at Mindesigns, I’ve learned that doing it well takes two different skills together. You need to understand...
Early in my sales career, one question kept bugging me: “How do you know when a prospect is actually ready to buy?” The answer isn’t instinct. It comes from having a real B2B sales process, one that shows you the signals most of us completely miss. If you ask too early, you scare them off. If you...
After more than eight years working in SEO and hundreds of strategy sessions with business owners across Australia, I’ve noticed a pattern that genuinely worries me. Most businesses are still doing SEO the way it was done in 2015. They’re chasing keywords, buying links, and publishing thin blog posts while completely ignoring the thing Google...
Can AI really be trusted with thousands of dollars of ad spend?  That was the question we kept coming back to since the AI boom began.  We’ve been using Google Ads for our own and our clients’ marketing campaigns, and it’s been moving quickly toward automation. Performance Max, AI Max, broad match, automated bidding, AI-generated assets, and auto-applied recommendations are now pushed...
Parents are no longer waiting for open days to decide whether a school feels right.   Traditionally, open days served as one of the primary opportunities for prospective families to visit a school, meet staff, tour the campus, and learn more about the school’s culture and values. For many schools, they were the centrepiece of the...
Written By Omer Bernstein, Head of Marketing and Sales at Mindesigns  Omer has led integrated brand awareness, outdoor advertising, and digital growth campaigns across Australia, helping businesses connect billboard visibility with measurable search demand, lead generation, and retail performance.  My personal hot take: too many discussions around billboard advertising focus only on visuals and clever concepts. After working on integrated outdoor...
Even in the age of AI and hyper-personalised digital marketing, outdoor advertising costs remain a worthwhile investment. It may feel old school, but its impact is the same as it was 100 years ago, if not better. With digital formats and new innovations, it now delivers stronger performance, with advertisers seeing returns rise by 17%...
Shipping costs in Australia are easy to overlook until the checkout total jumps or a delayed delivery leads to lost trust.  Shoppers want to avoid surprise fees. Small business owners need to protect margins while offering competitive delivery. Logistics teams rely on accurate cost forecasting to keep operations running smoothly. In every case, shipping decisions...
There was a time when brands controlled the relationship. They chased follower counts, sent polished briefs, and expected content on demand. That approach no longer works. At Mindesigns, working closely with businesses across different industries, we’ve seen a clear shift. Influence is no longer about reach. It’s about trust. The creators driving real results today...
Business Cost of Public Liability Insurance might not be the sexiest line item in your budget, but let’s be honest, it’s the one that could save your business from financial ruin.  In the 90s, there was a well-publicised McDonald’s case where an 85-year-old woman got burned by the chain’s hot coffee. She was awarded hundreds...