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Client 

The Finn Group

Website

thefinngroup.com.au

Location 

 Sydney, Australia

Imagine a marketing team that understands your vision and takes it to the next level.

The Finn Group

Project Requirements

The Finn Group is the biggest business broker in Australia, that provides tailored sales strategies and exposure for individuals looking to sale or buy businesses. 

With over 50 team members across the country, 20 years of experience, and more than 50,000 registered buyers in their database, they have firmly established themselves as a nationwide leader in the industry.

Mindesigns work with The Finn Group on an ongoing basis for over 3 years offering assistance with web optimisation and ongoing technical support. Some of our scopes includes SEO, UX/UI design, API, and back-end development.

The Challenge

When The Finn Group partnered with Mindesigns, they faced several challenges that impacted their online presence. Their website struggled with slow load times, an outdated back-end, and a front-end design that led to poor user experiences, frustrating both customers and internal stakeholders.

Compounding this issue, the Finn Group had limited human resources to allocate toward marketing and website improvements. This made it challenging to implement the necessary changes to improve their digital presence and stay competitive in the marketplace.

Issues we helped solve

The Proposal

At Mindesigns, we specialise in helping businesses of every size and ambition dominate the digital space. Collaborating with The Finn Group was another chance to exceed expectations and create meaningful change.

First, we conducted a comprehensive audit of their website to identify areas for improvement. With our expert analysis in hand, we identified technical changes that would enhance the user experience—from optimising their API and back-end development to streamlining their overall interface and UX design. 

The Results

Below is a summary of our work to date. In addition to ongoing website maintenance and enhancements, we continue to support The Finn Group as a trusted partner. As they expand their reach and achieve new milestones, we’re proud to stand by their side on this remarkable journey.

We created an easier-to-use site management system using Elementor. We also migrated their website (which was massive!) to Amazon, which offers faster server speed. 

Elementor and Amazon WordPress

We created API integrations from several external sites for data The Finn Group needed to use on their site. 

AWS API development

We built a complex search filtering feature for their large range of business brokers.

complex filtering options

We created an easy to use custom business listing section that scraps information from other websites. 

business listings advanced configuration

Zac Finn
The Finn Group – Business Manager 

Thank you Zac! ❤️

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