Sell Gold Sydney came to us with a clear goal, to improve their online presence and drive more high-quality leads to their website. The project required a combination of SEO, UI improvements and conversion-focused strategies to increase online enquirers.
Organic search visibility was a top priority. They wanted to rank for high-intent keywords such as “sell gold Sydney,” “gold price Sydney,” and “cash for gold near me.” Other then generating traffic, they needed tools, structure, and content that would turn visitors into paying customers, from calls and form submissions to booked appointments.
This project involved aligning brand identity, user experience, and performance to deliver measurable and sustainable growth.
Sell Gold Sydney operates in a highly competitive market where ranking on search engines is not enough. The real challenge the business experienced was converting traffic into action. Despite offering a valuable service, the previous website was slow, outdated, and lacked a clear path for users to take the next step. Essentially, their marketing approach was leaking leads.
There were also gaps in tracking and attribution. The business had limited visibility into which channels were driving leads, and there was no clear data on how users interacted with the site. Without this insight, optimising performance was guesswork. On top of that, paid ads were under performing. While budget was being spent, the return in terms of sales was low and inconsistent.
We began by modernising their brand identity, redesigning the logo to convey professionalism and trust. This became the visual foundation for a new website built for speed, mobile usability, and with lead generation in mind.
The entire site structure was redone to improve performance and search visibility, including dedicated landing pages targeting high-intent keywords. To increase conversions, we designed and implemented several lead capture points across the site, including:
A custom Gold Price Calculator that offered real-time estimates and collected user details for quotes.
A pop-up submission feature to capture interest before users left the site.
A simplified “Call Us” prompt to encourage direct inquiries.
These were all connected to event tracking in Google Analytics, giving the client visibility on performance across the funnel. In addition to the website rebuild, we supported their paid search campaigns with conversion-focused landing pages and better targeting.
This laid the groundwork for improved cost per acquisition and stronger lead quality.
The new website design delivered an immediate and lasting impact. By prioritising user experience and conversion rate optimisation, we created a better website that effectively drives visitors to take action.
In the year following, the results were clear:
These results reflect a shift in the website’s role, from a digital brochure to a fully functioning lead generation engine.
Our SEO and paid advertising support helped bring in more visitors and convert them into real leads.
This consistent growth in both traffic and lead actions confirms the impact we achieved through applying effective SEO work and targeted ads.
