Imagine a marketing team that understands your vision and takes it to the next level.
COGS aimed to modernise its brand and digital presence to reflect its specialty in IT project management. It sought a comprehensive rebranding strategy, including a new brand guideline and a redesigned website that aligned with its status as a leader in providing MuleSoft and enterprise IT services.
According to the CEO, the main challenges involved establishing a solid brand identity that reflects COGSPT’s expertise and overhauling its old website. Essentially, recreating all their web content, as the original site had complex information that was too difficult to understand and somewhat failed to communicate the business’s offerings in a simple and effective way.
Old website design below.
In our proposal, we aimed to address the issues identified with COGSPT’s previous website, specifically focusing on the ineffectiveness of its language, outdated design and coherence in communication.
Recognising the crucial role of transparent and impactful copywriting in converting web visitors, we offered to take on the copywriting tasks to assist the client in their messaging. They gladly took us on that offer.
The rebranding effort resulted in a visually appealing and coherent brand identity that resonated well with COGSPT’s CEO, the team and most importantly, the target audience. The website featured a modern, intuitive design and improved navigation.
Our copywriting efforts played a pivotal role. By refining the website’s language to be both enticing and coherent, we made it significantly easier for visitors to understand COGSPT’s offerings and contact their sales team.
A final point worth noting is that the website’s clear content and strong practice development efforts led to a noticeable increase in visitor engagement and improved SEO performance after the launch.
Marketing
Development
Design