Client
Bella
Project
Website Template Design
Location
Melbourne, Australia
Imagine a marketing team that understands your vision and takes it to the next level.
We commissioned this in-house project to create a new brand for a jewellery store inspired by our trip to Santorini. The intent was to create an outstanding, unique web design that we can resell as an on-demand template.
Logo Design
Web design
Branding
When we began working on Bella, the brand didn’t exist yet—not in the market, not in people’s minds, just as an idea waiting to take form. The challenge wasn’t just to design something beautiful but to breathe life into a concept that had no physical presence.
We imagined a woman walking through white stone corridors in Athens, draped in elegance but with a bold modern edge. That image became our north star.
With Bella, we wanted to combine the elegance and prominence of Greek history with a fresh and luxurious concept to reflect a unique brand personality. The challenge was combining the elements we chose.
Romance
Greek Art
Jewellery
Bella captures Santorini’s romanticism and architectural beauty, fusing together the island’s design and our brand idea. This project was truly a tribute to the sunrise’s captivating freshness and beauty, a nation full of culture and history.
Through good design practice and market research, we managed to represent and capture Bella’s vision. Delivering a fresh and contemporary brand that offers more than jewellery, but an emotional experience, connecting with the dreams and desires of lovers.
Colours of romance, elegance and sophistication are blended together in a delightful harmony of blue and pink. This choice intends to communicate freshness and luxury bringing the universality of youthful romance to life.
Bella Dark Grey
Bella Grey
Bella King Blue
Bella Salmon
Bella Light Grey
Marketing
Development
Design
