Category: Z The sticky fix digital strategy

What is a Comparison Shopping Engine tool? A Comparison Shopping Engine (CSE) Search Monitoring tool is designed to help businesses, especially e-commerce retailers, keep track of how their products are displayed and compared against competitor listings. These engines empower users to gain vital product data, such as prices and other features across various retailers. This...

Time to Look for an Alternative Business Structure  Selecting an alternative business structure could be challenging and exciting. It’s a cornerstone decision that can significantly impact a business’s productivity, efficiency and overall success.  A well-structured organisation operates like a well-oiled machine; it is more agile and can streamline operations, foster innovation, and enhance decision-making. On...

Using Narrative Writing Prompts for ChatGPT  Have you ever tried using artificial intelligence for more creative work? One way to do this is to use narrative writing prompts to activate ChatGPT’s storytelling engine.  By providing specific prompts, as we will cover shortly, you can steer ChatGPT to generate unique tales, explore new ideas, and even...

A Better Equipped Generation of Australian Celebrities Australia, primarily known for its dangerous animals and sporting prowess, is experiencing a cultural renaissance. The entertainment industry, in particular, is undergoing a facelift, propelling a new wave of Australian celebrities onto the global stage.  From the silver screen to the music charts and beyond, Australian talent is...

Why Advertise in Newspapers? Newspaper advertisement has weathered the storm of digital disruption and remains a great tool for businesses. While the medium has evolved from physical broadsheets to encompass digital formats, its core principles of reaching a targeted audience continue. From humble beginnings in ancient Egypt, print advertising has grown into a sophisticated industry....

Australia’s Business Environment is Booming Australia is gradually becoming a thriving hub for entrepreneurs, thanks to its robust economy, supportive government, and high living standards. In 2024 alone, the federal government invested a record $1.7B in innovation and business grants, further enhancing the appeal for those eager to establish new ventures. Despite the potential for...

Influencers Are Taking Social Media by Storm Social media has become a breeding ground for a new kind of celebrity: The authentic Australian Influencers.  Known for being digital tastemakers, these influencers leverage their online presence and bubbly persona to shape trends, build a following and make a generous income. Using their online talent, these influencers have...

Understanding the Basics of Chain-of-Thought Prompting  Unlocking the full potential of large language models like ChatGPT and Google’s Gemini requires understanding and applying the right techniques. Without these, you might end up with average and uninspiring results that don’t meet your needs. While it might seem like magic, some methods, such as Chain-of-Thought prompting (CoT),...

So, You Are Looking to Build a Billboard in Australia Are you considering building a billboard in Australia but unsure where to start? You’re not alone. Many aspiring advertisers and property owners face similar challenges when navigating the complexities of billboard projects. That’s why we are here to help. We Offer Expert Guidance Tailored to...

Food Advertising Follows a Strict Code of Conduct  Food advertising shapes our preferences. They influence what we buy and eat and can even impact our long-term health. This is especially true in Australia, where a competitive food market uses every avenue to grab our attention.  Studies have shown a clear link between ad exposure and...