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About

Omer Bernstein is Co-Founder and Head of Marketing and Sales at Mindesigns, where he leads paid advertising and lead generation for B2B clients across Australia. Over the past decade he has managed campaigns across Google Ads, Meta and LinkedIn, delivering results like reducing GeoNadir’s user sign-up cost from $21.50 to $5.30, generating B2B leads for as little as $8 through lead magnet campaigns, and driving SEQOS’s LinkedIn and Google leads at an average of $153 per lead. He also leads Mindesigns’ integrated media work, connecting billboard, TV and radio spend to measurable search demand and pipeline. Outside the agency, Omer is Co-Director of the Impact10X Venture Builder Program and Founder-in-Residence at James Cook University, where he mentors founders on go-to-market and growth. He is also one of our certified Google ads experts.

Articles

5 min read
Omer Bernstein
November 11, 2023
Facebook-Carousel-Ads-Examples
If you’re experimenting with static images and video in your Facebook ads, get ready to take your efforts to the next level. Keep reading to learn why Facebook carousel ads are the secret weapon your PPC campaign is missing. But first, let’s start with some basics. What are Facebook carousel ads? Facebook carousel ads are...
Popular
8 min read
Omer Bernstein
November 5, 2023
Billboard-Advertising-Costs-Australia
Written by Omer Bernstein, Head of Marketing and Sales at Mindesigns. Omer works as a billboard advertising agent, negotiating directly with media owners across Queensland and the rest of Australia, and has booked static, digital, and airport billboard placements for businesses ranging from local operators to national brands. Originally published November 2023. Last updated in...
When you look at a Facebook ad being served to you as you scroll on your timeline, you may not think twice about it. It looks pretty simple and straightforward, right? Wrong. While it’s true that anyone can publish a Facebook ad, creating an effective one is an entirely different animal. Some ads can perform up...
10 min read
Omer Bernstein
August 22, 2023
What to post on LinkedIn
Many professionals and businesses either don’t know what to post on LinkedIn or don’t realise its potential compared to other social networks. The reality is that, in many cases, LinkedIn offers a much more valuable space to work on your personal branding, build your business’ authority, generate leads, and manage your online reputation than anywhere...
8 min read
Omer Bernstein
August 6, 2023
Frame 635042
This is an exciting article I am sure will come in handy. It will not only give you a good structure for a landing page design, but it also includes my personal secrets to designing a high-converting landing page. There are years of my experience put into this article. I created it to save you...
Popular
7 min read
Omer Bernstein
July 10, 2023
4-min
Our job as an SEO agency is to generate tons of traffic. And as you imagine, we want to get the best results for our clients with little effort. Don’t get me wrong, we still want to do a great job, but if we can work smarter while reducing our work hours, we can save...
11 min read
Omer Bernstein
June 17, 2023
ppc strategy
Creating an effective PPC strategy is essential when trying to establish or grow your business because Pay-Per-Click (PPC) advertising is a powerful way for new and small businesses to reach their target audience and generate leads or sales.   However, we know it can be a bit daunting to get started, so let’s clarify the most...
8 min read
Omer Bernstein
June 3, 2023
GA4 Engagement Rate
Time to learn how to improve your GA4 engagement rate! Check our latest secret strategies that will help you get better results with this new matrix.  When you work in the digital arena, the only constant is change, right? Today we need to talk about the new kid of the Google block: GA4 Engagement Rate.  Oh, no! More Google changes? We...
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9 min read
Omer Bernstein
May 10, 2023
Airbnb cleaning ads
This short article covers everything you need to know about advertisements in the shopping centre cost and the considerations to keep in mind. It aims to provide you with the necessary insights to make informed decisions and effectively allocate your advertising budget. How much do local advertisements in shopping centre cost? If you have a...
10 min read
Omer Bernstein
April 21, 2023
web core vitals assessment failed
Core Web Vitals assessment: Failed. If you have seen these dreaded words after taking your website’s core web vitals assessment on Google, you probably feel frustrated that you have to optimise your website performance all over again. However, despite how it sounds, failing the Core Web Vital test simply means your website has room for...