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Omer Bernstein

Co-Founder

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About

As Co-Founder of Mindesigns, Co-Director of the Impact10X Venture Builder Program, and Founder-in-Residence at James Cook University, I bring more than a decade of experience in digital marketing, business growth, and innovation. My focus is helping businesses scale sustainably, supporting founders to validate and commercialise new ideas, and strengthening Queensland’s regional innovation ecosystem.

Articles

Marketing

Understanding the Digital Marketing Funnel Including Examples and Strategies

Omer Bernstein
May 4, 2024
Digital marketing funnel sketch
Foundation of the Digital Marketing Funnel A digital marketing funnel is a model that represents the journey potential customers go through, from first learning about a brand to making a purchase and beyond. This journey is typically segmented into several stages, each requiring specific strategies to effectively move leads from one stage to the next,...
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Design
12 min read

Creative Australian Logo Ideas for Inspiration

Omer Bernstein
January 12, 2024
Australian logo city
Alright, let’s delve into it, Australian logo style. If you’re seeking inspiration to infuse an Australian flair into your logo, you’ve arrived at the perfect spot. This guide is designed to help you explore various ideas for crafting an Australian-themed logo that aligns with your specific business. There’s a wealth of concepts to consider: from...
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Popular
Marketing
12 min read

10 Under-Rated Marketing Psychology Facts with Statistics

Omer Bernstein
January 5, 2024
Marketing Psychology
In the world of marketing, there are some cool psychology facts that don’t get enough attention, but they can really change the game for your business if relevant. In this article, we’re diving into 10 of these hidden gems. These tips and facts will give you some awesome insights into how people think to help...
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Business Growth
12 min read

Starting and Marketing a NDIS Business Guide

Omer Bernstein
December 27, 2023
DALL·E 2023-12-27 12.45.54 - An image symbolizing disability support services in Australia, featuring a caregiver and a person with a disability in a setting that includes iconic -min
Starting a NDIS Business: A Step-by-Step Guide Starting an NDIS business in Australia offers significant advantages, including a growing demand for disability services and robust government support through the NDIS program, ensuring a stable market and revenue. The sector presents diverse opportunities for service provision, catering to various needs. Moreover, such a venture is not...
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Marketing
8 min read

The Best Billboard Signs Providers in Australia

Omer Bernstein
December 26, 2023
Billboard in Sydney Australia
In Australia, there are only a few companies that provide billboard advertising services. We have narrowed down your search to the top 3 we recommend. Each offers a different set of features and benefits. If you are looking for help to get a contract in place, we recommend talking to our agent (details below). They...
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Design
8 min read

TV and Radio Advertising Costs in Australia

Omer Bernstein
December 15, 2023
Family watching TV
The Perfect Budget for TV and Radio Ads TV and radio advertising costs in Australia can vary widely depending on several influencing factors. This article is intended to clarify and break down these factors. In a nutshell, if you’re looking to advertise through TV or radio channels, we typically recommend setting aside a budget of...
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Design
7 min read

Market Sign and Stall Display Stand Beginner Guide

Omer Bernstein
December 14, 2023
Screenshot 2023-12-14 142218aaaaa
Why sign and stall design are important? In the dynamic and competitive world of local markets and conventions, the visual appeal of your stall is much more than mere aesthetics; it’s a critical component of your business strategy and one that will significantly impact your sales. Market signs and display stands are powerful tools for...
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Popular
Marketing
6 min read

10 Advanced AI Digital Marketing Tools for Small Businesses

Omer Bernstein
December 14, 2023
Ai Marketing Tools
1. DALL·E: Crafting a Visuals with AI Magic At the forefront of image creation stands DALL·E, an AI image generator developed by OpenAI. What sets DALL·E apart is its ability to generate highly customisable, brand-specific images. Named after the surrealist artist Salvador Dalí and Pixar’s WALL·E, this groundbreaking model creates images based on textual descriptions,...
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Design
6 min read

How to Choose Between Different Styles of Graphic Design?

Omer Bernstein
November 24, 2023
Different-graphic-design-styles
Choosing a specific graphic design style can go a long way when it comes to building and maintaining a brand’s identity. It all goes beyond aesthetics, serving as a visual language that communicates the brand’s personality, values, and promises to its audience. While you may be drawn to a particular design that you prefer to...
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Marketing
5 min read

Top 15 Facebook Carousel Ads Examples Explained

Omer Bernstein
November 11, 2023
Facebook-Carousel-Ads-Examples
If you’re experimenting with static images and video in your Facebook ads, get ready to take your efforts to the next level. Keep reading to learn why Facebook carousel ads are the secret weapon your PPC campaign is missing. But first, let’s start with some basics. What are Facebook carousel ads? Facebook carousel ads are...
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