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About

Omer Bernstein is Co-Founder and Head of Marketing and Sales at Mindesigns, where he leads paid advertising and lead generation for B2B clients across Australia. Over the past decade he has managed campaigns across Google Ads, Meta and LinkedIn, delivering results like reducing GeoNadir’s user sign-up cost from $21.50 to $5.30, generating B2B leads for as little as $8 through lead magnet campaigns, and driving SEQOS’s LinkedIn and Google leads at an average of $153 per lead. He also leads Mindesigns’ integrated media work, connecting billboard, TV and radio spend to measurable search demand and pipeline. Outside the agency, Omer is Co-Director of the Impact10X Venture Builder Program and Founder-in-Residence at James Cook University, where he mentors founders on go-to-market and growth. He is also one of our certified Google ads experts.

Articles

Omer Bernstein
June 1, 2024
Radio ad cost
Not many people know this, but radio is still a powerful advertising tool in Australia. Almost 60% of the Australian population listens to the radio every week. However, with over 450 licensed radio stations in the country, navigating the radio advertising world can be tricky. This article provides a comprehensive overview of radio ad costs...
Foundation of the Digital Marketing Funnel A digital marketing funnel is a model that represents the journey potential customers go through, from first learning about a brand to making a purchase and beyond. This journey is typically segmented into several stages, each requiring specific strategies to effectively move leads from one stage to the next,...
12 min read
Omer Bernstein
January 12, 2024
Australian logo city
Alright, let’s delve into it, Australian logo style. If you’re seeking inspiration to infuse an Australian flair into your logo, you’ve arrived at the perfect spot. This guide is designed to help you explore various ideas for crafting an Australian-themed logo that aligns with your specific business. There’s a wealth of concepts to consider: from...
Popular
12 min read
Omer Bernstein
January 5, 2024
Marketing Psychology
In the world of marketing, there are some cool psychology facts that don’t get enough attention, but they can really change the game for your business if relevant. In this article, we’re diving into 10 of these hidden gems. These tips and facts will give you some awesome insights into how people think to help...
12 min read
Omer Bernstein
December 27, 2023
DALL·E 2023-12-27 12.45.54 - An image symbolizing disability support services in Australia, featuring a caregiver and a person with a disability in a setting that includes iconic -min
Starting a NDIS Business: A Step-by-Step Guide Starting an NDIS business in Australia offers significant advantages, including a growing demand for disability services and robust government support through the NDIS program, ensuring a stable market and revenue. The sector presents diverse opportunities for service provision, catering to various needs. Moreover, such a venture is not...
8 min read
Omer Bernstein
December 26, 2023
Billboard in Sydney Australia
In Australia, there are only a few companies that provide billboard advertising services. We have narrowed down your search to the top 3 we recommend. Each offers a different set of features and benefits. If you are looking for help to get a contract in place, we recommend talking to our agent (details below). They...
8 min read
Omer Bernstein
December 15, 2023
Family watching TV
The Perfect Budget for TV and Radio Ads TV and radio advertising costs in Australia can vary widely depending on several influencing factors. This article is intended to clarify and break down these factors. In a nutshell, if you’re looking to advertise through TV or radio channels, we typically recommend setting aside a budget of...
7 min read
Omer Bernstein
December 14, 2023
Screenshot 2023-12-14 142218aaaaa
Why sign and stall design are important? In the dynamic and competitive world of local markets and conventions, the visual appeal of your stall is much more than mere aesthetics; it’s a critical component of your business strategy and one that will significantly impact your sales. Market signs and display stands are powerful tools for...
Popular
6 min read
Omer Bernstein
December 14, 2023
Ai Marketing Tools
1. DALL·E: Crafting a Visuals with AI Magic At the forefront of image creation stands DALL·E, an AI image generator developed by OpenAI. What sets DALL·E apart is its ability to generate highly customisable, brand-specific images. Named after the surrealist artist Salvador Dalí and Pixar’s WALL·E, this groundbreaking model creates images based on textual descriptions,...
6 min read
Omer Bernstein
November 24, 2023
Different-graphic-design-styles
Choosing a specific graphic design style can go a long way when it comes to building and maintaining a brand’s identity. It all goes beyond aesthetics, serving as a visual language that communicates the brand’s personality, values, and promises to its audience. While you may be drawn to a particular design that you prefer to...