Imagine a marketing team that understands your vision and takes it to the next level.
Located in the vibrant Surry Hills district of Sydney, Tento, a Japanese culinary restaurant, engaged our services to develop and design its website. Our goal was to transform its vision to combine the unique ’90s Japanese era with modern, user-friendly web design.
Distinctively steering clear of clichés, our focus was on crafting a design that effortlessly blends Japanese tradition with contemporary appeal. They also wanted the website to be optimised for SEO, ensuring new customers could quickly discover their culinary sanctuary through local searches.
Initially, Tento attempted to handle the website’s design and development independently, striving to convey their ’90s Japanese aesthetic. However, the self-directed efforts fell short of effectively communicating their vision.
Recognising the challenge of translating their distinctive aesthetic into a cohesive online presence, Tento partnered with Mindesigns to lead the design and development process.
In our proposal for Tento, we focused on capturing the essence of ’90s Japan through imagery, drawing inspiration from advertisements and products of that era. With a strategic focus on elevating SEO discoverability, we crafted compelling content and used specific keywords to match those searching for Japanese restaurants in Sydney.
Our aim was not merely to create a website but to curate a digital experience that stands out. To achieve this, we infused a touch of uniqueness by incorporating subtle animations, creating a visual impact that elicits a genuine “wow” effect.
The website redesign for Tento has brought about some impressive results! User engagement has seen a noticeable uptick, and the bounce rate has taken a significant dip to below 50%. Most importantly, bookings have experienced a solid boost of 67% in the 4 months after the website launch.
Beyond the numbers, Tento has received a decent amount of positive comments on the new website. It’s a proud moment to know that Tento’s stakeholders complimented our collaborative result.
In just 10 months post-launch, Tento’s website has witnessed an exceptional surge in traffic, now generating over 6,000 visits monthly. Remarkably, this achievement is without any ongoing SEO efforts, highlighting the effectiveness of the initial SEO implemented at the project’s onset.
The website’s authority score has soared from 5 to a commendable 22, attesting to its credibility and relevance in the digital landscape. Notably, 9 high-value keywords now secure the top three positions on Google for Tento’s restaurant.
This robust performance is a testament to the impactful SEO foundation laid during the website’s initial planning.
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