The Finn Group is the biggest business broker in Australia, that provides tailored sales strategies and exposure for individuals looking to sale or buy businesses.
With over 50 team members across the country, 20 years of experience, and more than 50,000 registered buyers in their database, they have firmly established themselves as a nationwide leader in the industry.
Mindesigns work with The Finn Group on an ongoing basis for over 3 years offering assistance with web optimisation and ongoing technical support. Some of our scopes includes SEO, UX/UI design, API, and back-end development.
When The Finn Group partnered with Mindesigns, they faced several challenges that impacted their online presence. Their website struggled with slow load times, an outdated back-end, and a front-end design that led to poor user experiences, frustrating both customers and internal stakeholders.
Compounding this issue, the Finn Group had limited human resources to allocate toward marketing and website improvements. This made it challenging to implement the necessary changes to improve their digital presence and stay competitive in the marketplace.
At Mindesigns, we specialise in helping businesses of every size and ambition dominate the digital space. Collaborating with The Finn Group was another chance to exceed expectations and create meaningful change.
First, we conducted a comprehensive audit of their website to identify areas for improvement. With our expert analysis in hand, we identified technical changes that would enhance the user experience—from optimising their API and back-end development to streamlining their overall interface and UX design.
Below is a summary of our work to date. In addition to ongoing website maintenance and customisation, we continue to support The Finn Group as a trusted partner. As they expand their reach and achieve new milestones, we’re proud to stand by their side on this remarkable journey.
We created an easier-to-use site management system using Elementor. We also migrated their website (which was massive) to Amazon, which offers faster server speed.
We implemented custom-built APIs to aggregate data from multiple external systems for use on The Finn Group’s website.
We built a complex search filtering feature for their large range of business brokers.
We created an easy-to-use custom business listing section that scrapes external information from third-party providers in real time.
