Category: Z The sticky fix digital strategy

Why is Web Hosting Important? If you searched “cheapest web hosting Australia” and are looking for some high-performing providers, this article is for you. Web hosting provides space to store your website’s data so your target market can find it online – but more than that, your web hosting also directly impacts how visitors experience...

Why Consider Commercial TV Advertising in Australia? Traditional commercial TV advertising might face competition from online content, but free-to-air networks still hold immense power.  Today, millions of Australians still tune in daily for news and shows, making TV ads a goldmine for reaching a broad audience.  Discover These Innovative Aussie TV Ads for Creative Inspiration...

  Curious about how to write a feature article that grabs attention? Check out this simple guide to help you get started. It also includes secret tricks to boost SEO and maximise the attention of your readers. Deconstructing the Feature Article Style A feature article is an in-depth, non-fiction written piece that goes beyond a...

Is Cinema Advertising Still Effective Today?  A bulk of Australians watch movies in the cinema at least once per year, averaging around 66% of the population since the year 2000. Clearly going to the Cinema is still a popular going out experience.   The drop in attendance rates came to a historical low in 2021....

Essential Sales Dates for Australian Retail Success Maximising sales through strategic promotions using the retail marketing calendar in Australia is mandatory for retail businesses. Research has shown that providing customers with a clear reason for a sale is significantly more effective than offering discounts without context. For instance, studies indicate that promotions with a specific...

The Best Friend of a Content Manager What do the marketer and the content manager have in common? They are usually overworked, stressed and underpaid. The reality is that creating content today is a lot more demanding than yesterday. The competition is fierce. Once, it was okay to publish a video or a feature article...

Content marketing is key to attracting and engaging new customers online. It is the backbone of your digital marketing strategy and should be at the top of your priority list. However, efficiently handling content creation, editing, and distribution across various channels can be challenging.  A good content manager software is the perfect solution for these...

Not many people know this, but radio is still a powerful advertising tool in Australia. Almost 60% of the Australian population listens to the radio every week. However, with over 450 licensed radio stations in the country, navigating the radio advertising world can be tricky. This article provides a comprehensive overview of radio ad costs...

ChatGPT, the large language model (LLM) by OpenAI, has revolutionised content creation, with the ChatGPT tone modifier allowing you to easily customise the tone of its responses. This powerful feature lets you influence how ChatGPT communicates, tailoring its tone to be casual, formal, or even persuasive—depending on the style you need for your content. Much...

Australia has long been a land of opportunity, and its digital space is no exception, particularly for female influencers. Social media influencers in Australia have gained immense popularity across generations, capturing audiences, inspiring the next wave of creators, and shaping consumer trends along the way. At the forefront of this movement, Australian female influencers have...