Category: Z The sticky fix digital strategy

Essential Sales Dates for Australian Retail Success Maximising sales through strategic promotions using the retail marketing calendar in Australia is mandatory for retail businesses. Research has shown that providing customers with a clear reason for a sale is significantly more effective than offering discounts without context. For instance, studies indicate that promotions with a specific...

The Best Friend of a Content Manager What do the marketer and the content manager have in common? They are usually overworked, stressed and underpaid. The reality is that creating content today is a lot more demanding than yesterday. The competition is fierce. Once, it was okay to publish a video or an article once...

Content marketing is key to attracting and engaging new customers online. It is the backbone of your digital marketing strategy and should be at the top of your priority list. However, efficiently handling content creation, editing, and distribution across various channels can be challenging.  A good content manager software is the perfect solution for these...

Not many people know this, but radio is still a powerful advertising tool in Australia. Almost 60% of the Australian population listens to the radio every week. However, with over 450 licensed radio stations in the country, navigating the radio advertising world can be tricky. This article provides a comprehensive overview of radio ad costs...

ChatGPT, the large language model (LLM) by OpenAI, has revolutionised content creation, with the ChatGPT tone modifier allowing you to easily customise the tone of its responses. This powerful feature lets you influence how ChatGPT communicates, tailoring its tone to be casual, formal, or even persuasive—depending on the style you need for your content. Much...

Australia has long been a land of opportunity, and its digital space is no exception, particularly for female influencers. Social media influencers in Australia have gained immense popularity across generations, capturing audiences, inspiring the next wave of creators, and shaping consumer trends along the way. At the forefront of this movement, Australian female influencers have...

Foundation of the Digital Marketing Funnel A digital marketing funnel is a model that represents the journey potential customers go through, from first learning about a brand to making a purchase and beyond. This journey is typically segmented into several stages, each requiring specific strategies to effectively move leads from one stage to the next,...

Picking the best bank for a small business might sound simple, but as cliche as it sounds, going with the wrong bank can be painful. For instance, choosing the wrong bank can cost you more and restrict your access to capital in the future, which might force you to change banks.  So, to avoid making...

Are you struggling to keep up with creating marketing content? What if your entire marketing team became available 24/7? Well, now it’s possible with the help of AI tools.  The AI-powered ChatGPT prompts for marketing we tested have been shown to help generate captivating marketing materials and fresh marketing content.   We’re not saying AI...

Filmora vs Final Cut Pro in a Nutshell Video content reigns in digital marketing today more than ever, so we decided it would be valuable to compare Filmora vs Final Cut Pro as they are very popular choices.   Filmora’s intuitive interface and AI-enabled editing make it easier to use for beginners and YouTube hobbyists, while...