Category: Marketing

Essential Sales Dates for Australian Retail Success Maximising sales through strategic promotions using the retail marketing calendar in Australia is mandatory for retail businesses. Research has shown that providing customers with a clear reason for a sale is significantly more effective than offering discounts without context. For instance, studies indicate that promotions with a specific...

The Best Friend of a Content Manager What do the marketer and the content manager have in common? They are usually overworked, stressed and underpaid. The reality is that creating content today is a lot more demanding than yesterday. The competition is fierce. Once, it was okay to publish a video or an article once...

Content marketing is key to attracting and engaging new customers online. It is the backbone of your digital marketing strategy and should be at the top of your priority list. However, efficiently handling content creation, editing, and distribution across various channels can be challenging.  A good content manager software is the perfect solution for these...

Not many people know this, but radio is still a powerful advertising tool in Australia. Almost 60% of the Australian population listens to the radio every week. However, with over 450 licensed radio stations in the country, navigating the radio advertising world can be tricky. This article provides a comprehensive overview of radio ad costs...

Australia has long been a land of opportunity, and its digital space is no exception, particularly for female influencers. Social media influencers in Australia have gained immense popularity across generations, capturing audiences, inspiring the next wave of creators, and shaping consumer trends along the way. At the forefront of this movement, Australian female influencers have...

Foundation of the Digital Marketing Funnel A digital marketing funnel is a model that represents the journey potential customers go through, from first learning about a brand to making a purchase and beyond. This journey is typically segmented into several stages, each requiring specific strategies to effectively move leads from one stage to the next,...

Businesses are popping up everywhere, and it is becoming increasingly important to connect with customers on a deeper level. Studies show that 70% of consumers are more likely to recommend a brand that shares their values or made a significant impact on them. This is why consumer impact marketing needs to be a significant part...

Calculating the numbers behind your B2B marketing budget can be daunting and usually comes second in our list of priorities. Still, a well-defined plan can be your roadmap towards maximising the return on ad spend (ROAS) and the overall return on your marketing efforts.   Simply guessing your marketing budget without a clear goal makes it...

Digital Marketing for NDIS is Booming Digital NDIS marketing is becoming a must strategy for many businesses in Australia, but why? Let’s get a snap picture of what is going on. Since the introduction of the National Disability Insurance Scheme (NDIS) in 2013, statistics show a significant increase in the number of people requiring disability...

Are you experiencing a lack of results in your digital communication strategies? Well, why not try our tested blueprint? It will help you build your digital marketing strategy from A to Z, including your online communication plan. Begin by downloading our Online Funnel and Digital Communication Strategy Template. Then, read this article, which is packed...