Find out where your target audience hangs out with a comparison of social media platforms.
Not all social media platforms will be ideal for your business, so take your time and research before choosing your preferred platform. We recommend focusing on one platform if you are just starting to build your social account and also exploring which platforms your competitors use.
YouTube, the video-sharing behemoth owned by Google, is second only to Facebook in terms of global social media presence. With a staggering 2.56 Billion monthly active users worldwide as of 2021, it’s clear that YouTube has firmly cemented its spot atop an ever-widening digital landscape.
People on YouTube are pretty evenly spread across various age groups and interests. The largest age group is 15-35 years. 86% of people go on YouTube to learn something.
2. Food and Drinks
3. Beauty
4. Fashion
5. Education
Facebook has 2.9 Billion users worldwide, meaning almost a quarter of the World’s population is on this platform.
The most frequent users belong to the baby boomer generation from Asia and Middle Eastern regions.
2. Real Estate
3. Consultant
4. Investment
5. Fitness & Health
TikTok has been downloaded over 3.5 billion times worldwide and crowned the most downloaded non-gaming app. That Makes it the 5th app to accomplish this and the first non-Meta-owned app. It’s now the Sixth Most Popular Social Media Platform Worldwide.
The most frequent users belong to the younger generations. It’s popular in countries all around the world, but mostly in China (where it’s called Douyin), with a staggering 600 million daily active users.
2. Fashion
3. Jewellery
4. Arts & crafts
5. Home Interior & DIY
Pinterest has over 440 million global monthly active users, of which 7 million are from Australia. It’s the 14th Largest Social Media Platform in the World, dominated mainly by females.
A majority of Pinterest users reside in the United States. It is pretty popular with the millennial generation.
2. Real state
3. Local Businesses
4. Non-profits
5. Artists
There are a whopping 1 Billion Instagram users Worldwide. Instagram is the sixth most-visited app in the world and the fourth most popular social media app. Specifically for sharing images and short-form videos.
Instagram is making waves in India and the United States, with the majority of its users residing there. Particularly popular among young adults, it’s no wonder Instagram has become a global sensation!
2. Tech
3. Food
4. Travel
5. Health & wellness
Twitter has over 400 million users globally. And at least 500 million tweets are sent every day. In 2020 52% of tweets were for the gen z generation.
52% of all Tweets in 2020 came from Gen-Z users (those born between 1997-2012). Adults spend an average of six minutes per day on Twitter.
2. Startups
3. Support-based
4. Entertainment
5. Humanity
LinkedIn is the top professional platform, and around 45% of graduates will use it to find a job. It has over 875 million members from 200 countries and regions worldwide. 52 Million Users Look for Jobs Through LinkedIn Weekly.
LinkedIn Is the top-rated social network for finding leads, making it a great platform for B2B marketers looking to find the right target audience.
2. Health care
3. Construction
4. Retail
5. Education/ Financial
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