Category: Marketing

From Leads to Loyalty: How to Design a Sales Process that Delivers A few years ago, we made a small but powerful change to how we approached the sales process. That simple shift transformed our closing rates, nearly tripling our results and consequently our revenue.  So, what changed?  We started focusing on three key areas...

Different Ads, Different Costs  Understanding Google Ads pricing is important for marketers and business owners who want to improve their campaigns or check if their marketing agency is not overspending their budget.  Google Ads offers different pricing models to suit different advertising goals. These include pay-per-click (CPC), per thousand impressions (CPM), per video view (CPV)...

Digital Billboard advertising – More Flexible, Less Costs   Digital billboard advertising is transforming Australia’s advertising landscape, offering a flexible, visible, and cost-effective alternative to traditional billboards. In fact, nearly 40% of all billboards in Australia are now digital, which is the highest ratio of static to digital billboards in the world. Is there a reason...

Cracking the Real Estate Industry Marketing Blueprint   The real estate industry is highly competitive, with significant financial stakes for all parties involved, which means success requires more than simply adding property listings and waiting for results. To succeed, you need an edge. While well-known strategies like posters, billboards, and tarpaulins can still work, if you...

Inflatable Advertising – Buy or Rent?    Business owners are always looking for innovative and cost-effective ways to promote their brands, and larger-than-life inflatables offer unique, economical, and compelling solutions – inflatable advertising checks all the boxes.  Small to medium enterprises opt for renting inflatables because of their cost-effectiveness and flexibility. Since they are used as...

Bus Advertising is like Moving Billboards Bus advertising has been prevalent since the late 19th century. It continues to persist, especially as millions of commuters rely on buses, trains, and even taxis every day, now more than ever.  Bus advertising, in particular, is still an effective approach to promoting brands or products because it is...

What Sets Exceptional Businesses Apart? Their Story. Here’s why:  Just finished a wonderful morning hike through the tropics of Cairns with so much to share for you! I was thinking about what makes a good story and all the important aspects of using this powerful tool in your brand, and then I thought, why not...

The Struggle of Digital Lead Generation for Law Firms Generating high-quality leads is essential for law firms to thrive. With a large number of law services (Family Law, Employment Law, Civil Law, and Criminal Law, among others) and growing accessibility of legal information, it’s more important than ever to niche down and have effective lead...

Finding the Tools to Run Your Ecommerce Site  Having the right tools can be the difference between success and failure for your ecommerce website. With countless plugins and apps available, it can be overwhelming to determine which ones are truly worth your time and investment.  To help you make the most of your website development,...

In today’s competitive market, the quality of a company’s B2B lead generation strategy can make all the difference to its bottom line. Driving leads is the lifeline of a B2B business, and without it, things can get ugly really fast. So, it’s essential to invest time and resources to design an effective marketing strategy. B2b...