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About

I am the Co-Founder of Mindesigns, a digital marketing and UX design agency based in Australia. Over the past 10 years, I’ve helped Australian, Latin American, and international organisations strengthen their digital presence, improve customer experience, and build systems that consistently generate revenue.

Articles

Santiago Parra
April 12, 2024
digital menu
At the end of this article, we provided some examples of the best digital menu board design options we found. But before you scrawl down, we highly recommend checking out our five tips for creating an effective digital menu board. 1. Keep Your Digital Menu Board Design Simple Clarity is key in digital menu board...
In affiliate marketing, the key to success is creating great content consistently to promote your affiliate links. This is a challenging task that requires constant innovation and quality. However, advanced free AI tools for affiliate marketing offer a significant boost to this process. These tools are like powerhouses, enhancing your content creation workflow so you...
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Digital marketing for schools presents its own unique set of challenges. However, after helping several education providers succeed online, we’ve compiled key insights to make your marketing journey easier and help you avoid critical mistakes. We are not going to sugar coat it, to create an effective marketing strategy, you need to understand your target demographic...
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Businesses are popping up everywhere, and it is becoming increasingly important to connect with customers on a deeper level. Studies show that 70% of consumers are more likely to recommend a brand that shares their values or made a significant impact on them. This is why consumer impact marketing needs to be a significant part...
Santiago Parra
March 29, 2024
MD - B2B Marketing Budget 01
Calculating the numbers behind your B2B marketing budget can be daunting and usually comes second in our list of priorities. Still, a well-defined plan can be your roadmap towards maximising the return on ad spend (ROAS) and the overall return on your marketing efforts.   Simply guessing your marketing budget without a clear goal makes it...
Digital Marketing for NDIS is Booming Digital NDIS marketing is becoming a must strategy for many businesses in Australia, but why? Let’s get a snap picture of what is going on. Since the introduction of the National Disability Insurance Scheme (NDIS) in 2013, statistics show a significant increase in the number of people requiring disability...
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Are you experiencing a lack of results in your digital communication strategies? Well, why not try our tested blueprint? It will help you build your digital marketing strategy from A to Z, including your online communication plan. Begin by downloading our Online Funnel and Digital Communication Strategy Template. Then, read this article, which is packed...
The current landscape of Startups in Australia In recent years, Australia’s startup ecosystem has rapidly evolved, becoming a beacon of innovation and entrepreneurship in the Oceania region. This transformation is underpinned by significant growth in early-stage funding, a testament to the burgeoning confidence in Australian startups. From 2018 to 2022, Oceania, primarily led by Australia,...
Heuristic Evaluation in UX design In the digital age, the user experience (UX) of a website is paramount. A well-designed website not only attracts visitors but also retains them, thereby increasing the effectiveness of the site. Heuristic evaluation plays a crucial role in this process, serving as a systematic inspection method to improve a website’s...
Disruptive Shopping Trends: What Enterprises Need to Know to Survive In the fast-evolving landscape of the 21st century, customer behaviour has undergone a massive shift driven by technological advancements, cultural changes, and global events. This article delves into more recent trends in consumer shopping habits and uncovers some intriguing facts that often escape the public...