Tensor works required urgent design work before attending an overseas convention. The intent was to impress potential customers that may path their booth. We assisted by redesigning their website and creating a video promo for their background screen at the convention.
After much careful consideration, we determined that a modern and straightforward techy style look would be the perfect match for Tensor Works’ unique customer base. To ensure the website could convey the brand’s confidence and intelligence, we chose a blue palette to create a warm yet modern feel.
To ensure visitors easily find their way around the site, we chose extra legible text and an intuitive navigation structure. We thought this design direction would provide an enjoyable browsing experience for all users.
The group that set out to the convention were not disappointed with our results. In fact, according to one team member, many attendees were captivated by the setup at their booth. The animation and website design certainly affected the overall success, ensuring that the journey to the event paid off.