Imagine a marketing team that understands your vision and takes it to the next level.
When GCB Doors and Windows approached us, they were dealing with a digital presence that felt scattered and ineffective. Their Google Ads account was underperforming and wasting budget, the e-commerce store was full of bugs, and the website copy lacked the clarity and trust needed to convert visitors into customers.
On top of that, their search engine rankings were slipping, which impacted both traffic and lead generation. They needed a full-scale strategy to rebuild confidence in their online performance and help them grow.
The core issue was a lack of cohesion across their digital channels. The Google Ads campaigns were not structured to maximise return, leading to high costs with limited results. Their e-commerce functionality was glitchy and unreliable, causing friction in the user experience.
The website copy was generic and failed to communicate the value of their products or services. Their SEO rankings were steadily declining, and their digital marketing lacked the structure needed to drive consistent results. The challenge was to bring all of these areas into alignment and restore performance across the board.
We developed a tailored support plan to deliver long-term impact. Starting with Google Ads, we completely restructured the account and implemented ongoing optimisation to ensure that every dollar spent was working harder. We also introduced regular audits to detect and fix e-commerce issues, keeping the site functional and easy to manage.
Our SEO work focused on targeted content updates, keyword improvements, and performance monitoring. This not only halted the decline in rankings but began driving consistent traffic growth.
We also refreshed the website copy, making it more trustworthy and relevant to their audience. Alongside this, we launched a Facebook Ads campaign aimed at expanding lead generation. By carefully tracking performance, we ensured that the ads consistently delivered strong results.
Our new website design proposal.
A side-by-side website performance comparison.
The transformation delivered measurable improvements across all key areas. After optimising their Google Ads account, we reduced the cost per conversion from $80 to $40 while maintaining performance.
The Facebook Ads campaign was a standout success, bringing in new leads at an average cost of just $5 each. The campaign also generated valuable organic engagement on their Facebook page, resulting in real customer interactions and increased product interest.
From an SEO perspective, we stopped the decline and sparked a strong recovery. Website traffic grew to over 2,000 visitors per month, and key search terms began ranking higher.
Most notably, the redesigned website with improved UX and copy led to a 140 percent increase in conversions compared to the previous year.
Our Facebook Ads generated a ton of comments, which turned into sales.
Google Ads Cost per Conversion reduced from $80 to $40.
Our SEO optimisation scaled website visitors to over 2,000 per month.
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