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Client 

GCB Doors and Windows

Website

doorsandwindowsbrisbane

.com.au

Location 

Brisbane, Australia

Imagine a marketing team that understands your vision and takes it to the next level.

GCB Doors and Windows

Client's Requirements

Doors and Windows Brisbane needed a comprehensive solution to fix a disorganised online presence. This included restructuring their Google Ads account, addressing e-commerce bugs, and revamping the website’s copywriting to instil more trust and confidence in visitors. 

They also required an SEO strategy to reverse their declining rankings and improve their digital marketing efforts to boost sales and lead generation.

The Challenge

GCB Doors and Windows struggled with a broken online presence, including a poorly structured Google Ads account, e-commerce bugs, and unengaging website copy that lacked trust and confidence. Declining SEO rankings and an ineffective digital marketing strategy further hindered their ability to capture leads and boost sales, requiring a comprehensive overhaul.

Our Ongoing Support Plan

We developed an ongoing support plan for Doors and Windows Brisbane to ensure consistent growth and operational efficiency. This includes continuous monitoring and optimisation of their Google Ads account to maximize ROI and prevent ad spend wastage, along with regular audits to resolve e-commerce bugs and maintain easy to manage online store operations.

Our SEO enhancements focus on content updates, keyword optimisation, and performance tracking, which have successfully improved their search engine rankings. The website copy is refined over time to build trust and credibility with visitors, helping them stay competitive in the market.

To expand lead generation, we planned and launched a Facebook Ads campaign, carefully tracking and optimising its performance to deliver strong and measurable results.

A side-by-side look at the website redesign impact.

Doors and windows case study

Our new website design proposal.

Marketing Results

The marketing efforts for Doors and Windows Brisbane have delivered significant improvements across multiple channels. After optimising their Google Ads account, we reduced the cost by nearly 60% while maintaining the same level of results, significantly improving the client’s return on investment.


The Facebook Ads campaign was a complete success, consistently generating new leads at an average cost of just $5 per lead—an incredible result for the industry. This has also driven organic engagement on their Facebook page, resulting in ongoing inquiries and positive customer interactions about their products.


In terms of SEO, we halted the downward trend in rankings and traffic, leading to a strong recovery. Both keyword rankings and site traffic have improved significantly since our interventions.

Additionally, our website redesign, which included UX optimisations and improved copywriting, boosted conversions by nearly 140% compared to the previous year.

The Facebook Ads we created also generated a ton of organic comments, which turned into sales.

We reduced Google Ads Cost per Conversion from $80 to $40.

The results are clear: from almost no website visitors to over 2,000 each month.

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