Imagine a marketing team that understands your vision and takes it to the next level.
Construct Education required a comprehensive solution to enhance their Search Engine Optimisation (SEO) and improve User Experience (UX) on their website. Additionally, they needed help to develop an effective dashboard to analyse how their traffic was converting to leads and to track the performance of their campaigns.
Construct Education faced significant challenges, as it didn’t have the workforce in its business to cover SEO and Conversion Rate Optimisation (CRO). They had many issues with their website’s performance. The pages and blogs were not optimised for SEO, which severely impacted online visibility, conversions, and organic traffic.
Moreover, their existing conversion tracking mechanisms were inadequate, making it difficult to analyse and understand the effectiveness of their campaigns. Essentially, they had no way to measure if their marketing efforts were working.
To address Construct’s challenges, we implemented a comprehensive and innovative strategy to boost online performance. We began by revamping their case studies and blog sections, incorporating effective Call To Action (CTA) elements and enhancing the mobile experience to improve user engagement, SEO and accessibility.
To further capture and convert traffic, we developed a highly practical webinar landing page, which proved extremely successful in generating new leads. Additionally, we introduced a detailed conversion tracking system that had not been previously implemented. This enabled Construct Education to analyse their campaigns more effectively to improve conversion rates.
Our strategy has led to substantial improvements in Construct Education. We established essential conversion tracking on their site, allowing for a detailed analysis of campaign effectiveness to convert traffic into leads.
Ongoing user experience enhancements, including a redesigned homepage and new landing pages, successfully captured online traffic from selected priority keywords. Our SEO consultancy provided valuable insights on keyword opportunities and competitor analysis, driving the right traffic to the site.
As a result:
Domain Authority: Increased from 18 to 22
Total Google Impressions: Increased by 1,371.40% (11,551 vs. 170,016)
Total Google Clicks: Increased by 1430.79% (315 vs 4,822)
These achievements highlight the significant impact of our SEO and user experience strategies, positioning Construct Education for continued success.
Marketing
Development
Design