The following article is intended to provide guidelines for choosing suitable marketing courses online for you. The listed marketing courses are best suited for small business owners who are looking to improve lead generation for their business or students looking to up-skill. We also share who we think are the top 5 free online marketing courses currently available in Australia.
Online marketing is not going anywhere anytime soon and itās a skill that constantly requires to be nurtured due to a constant changing environment.
Top 5 Marketing Courses Online in Australia forĀ BeginnersĀ
Here is our top 5 pick of online marketing courses in Australia for 2022 that we highly recommend. They are fairly easy, free and great for beginners.Ā
1 āFundamentals of digital marketingĀ by GoogleĀ
Learn the basics of digital marketing with Googleās free Interactive Advertising Bureau-accredited course. There are 26 modules to learn from, all created by Google trainers and professionals, packed full of value and real-world application to help you get you started.Ā
Time to completion: 2-3 weeksĀ Ā
Difficulty Level: BeginnerĀ Ā
Rating: 3.9/5Ā
2 āĀ Inbound Marketing Free Certification CourseĀ by Hubspot AcademyĀ Ā
Learn inbound marketing which is a form of creating valuable content for your target audience that creates long-term relationships. This course covers how to create content, nurture yourĀ leads and optimise the marketing process using automation strategies and AI tools.Ā
Time to completion: 1 weekĀ
Difficulty Level: Beginner/intermediateĀ Ā Ā
Rating: 3.7/5Ā
3 āĀ Become an Online Marketing ManagerĀ by Linked inĀ Ā
Learn important skills and tactical know-how to develop and implement marketing strategies forĀ your business. Discover the best online marketing practices using the latest marketing tools andĀ how to advertise on social media.Ā
Time to completion: 2 weeksĀ
Difficulty Level: intermediateĀ Ā Ā
Rating: 3.6/5Ā
4 āĀ Digital Marketing StrategyĀ by The University of EdinburghĀ
This course will equip you with basic and practical digital marketing skills to help you build yourĀ business. It covers how to develop marketing strategies, create great content, how to developĀ your customer persona and conduct market research.Ā
Time to completion: 8 weeksĀ Ā
Difficulty Level: IntermediateĀ Ā
Rating: 4.0Ā
5 āĀ Free Short Course: Digital MarketingĀ by Charles Stut UniversityĀ Ā
In this short course you will learn how to develop your digital marketing strategy and toĀ leverage digital tools to achieve your marketing goals. It also includes modules on SocialĀ Network,Ā SEO, SEM and a fantastic lesson about viral marketing.Ā
Time to completion: 5 weeksĀ Ā
Difficulty Level: BeginnerĀ Ā
Rating: 3.9Ā
Which Marketing Courses Should I Take?
If you are paying in the hundreds, you are probably paying too much! These days online marketing information is free or accessible for a small cost that usually ranges between $30 ā $80, you can find great free or cheap courses on YouTube, HubSpot, Udemy, Facebook and even Google.Ā Ā
University degrees can be very costly, however some universities offer introductory online marketing courses for free, full of great information. So, this may be a good option to get your feet wet if you donāt want to commit to a full degree. Sometimes the knowledge within these free courses is really all you need, if you are just starting a business.Ā
How Much Online Marketing Courses Cost?
If you are paying in the hundreds, you are probably paying too much! These days online marketing information is free or accessible for a small cost that usually ranges between $30 ā $80, you can find great free or cheap courses on YouTube, HubSpot, Udemy, Facebook and even Google.Ā Ā
University degrees can be very costly, however some universities offer introductory online marketing courses for free, full of great information. So, this may be a good option to get your feet wet if you donāt want to commit to a full degree. Sometimes the knowledge within these free courses is really all you need, if you are just starting a business.Ā
Do Online Marketing Courses Cover Social Media Platforms?
This is a great question to ask, and the answer is sometimes. We typically recommend courses that include this subject, but again it really depends on your target audience. As part of your marketing strategy, you should establish where your audience are hanging out and getting their information from. If they use social platforms, then definitely find a course that teaches about them.Ā
For example, a target audience that is more career orientated may use LinkedIn and an artistic audience may prefer Pinterest. Itās better to focus on 1 or 2 social platforms and really become an expert using them, rather than trying to learn about them all.
Are There Online Marketing Courses That Can Waste My Time?
This is a great question because frankly the internet is full of courses, and most of them are absolutely shit. Reviews and view counts are great to narrow down which courses can provide more value. It may also be beneficial to research the author/creator who developed the course and whether they have a good following, awards or credentials. Educational institutes or well-established brands usually develop great courses.Ā
Not many people take this step before signing up for a course which can result in time being wasted. Always have a bit of a look at what the course offers, who created it, if they are still relevant, and if there are any available recommendations or reviews.