Category: Marketing

Food Advertising Follows a Strict Code of Conduct  Food advertising shapes our preferences. They influence what we buy and eat and can even impact our long-term health. This is especially true in Australia, where a competitive food market uses every avenue to grab our attention.  Studies have shown a clear link between ad exposure and...

The growing need for NDIS service providers in Australia  The National Disability Insurance Scheme (NDIS) is a government-funded program that provides critical support to Australians with disabilities. With a growing demand for qualified NDIS providers, your business has a great opportunity to grow if you know how to get NDIS clients, especially if it comes...

Why Consider Commercial TV Advertising in Australia? Traditional commercial TV advertising might face competition from online content, but free-to-air networks still hold immense power.  Today, millions of Australians still tune in daily for news and shows, making TV ads a goldmine for reaching a broad audience.  Discover These Innovative Aussie TV Ads for Creative Inspiration...

Last updated August 2026 — added agency examples and an SEO section. We’ve published feature-style articles for B2B clients in cybersecurity, education and business broking. The pattern we see: the pieces that rank aren’t the best-written ones, they’re the ones with something in them nobody else has — a client interview, an internal number, a...

Is Cinema Advertising Still Effective Today?  A bulk of Australians watch movies in the cinema at least once per year, averaging around 66% of the population since the year 2000. Clearly going to the Cinema is still a popular going out experience.   The drop in attendance rates came to a historical low in 2021....

Essential Sales Dates for Australian Retail Success Maximising sales through strategic promotions using the retail marketing calendar in Australia is mandatory for retail businesses. Research has shown that providing customers with a clear reason for a sale is significantly more effective than offering discounts without context. For instance, studies indicate that promotions with a specific...

The Best Friend of a Content Manager What do the marketer and the content manager have in common? They are usually overworked, stressed and underpaid. The reality is that creating content today is a lot more demanding than yesterday. The competition is fierce. Once, it was okay to publish a video or a feature article...

Content marketing is key to attracting and engaging new customers online. It is the backbone of your digital marketing strategy and should be at the top of your priority list. However, efficiently handling content creation, editing, and distribution across various channels can be challenging.  A good content manager software is the perfect solution for these...

Not many people know this, but radio is still a powerful advertising tool in Australia. Almost 60% of the Australian population listens to the radio every week. However, with over 450 licensed radio stations in the country, navigating the radio advertising world can be tricky. This article provides a comprehensive overview of radio ad costs...

Most “top Australian influencers” lists are bio directories. They tell you who has the biggest follower count and stop there — which is the one number that matters least when you’re actually trying to run a campaign that returns money. We sit on the other side of that decision. At Mindesigns, we run paid social...