Home / Portfolio / She Maps

Client 

She Maps

Website

shemaps.com

Location 

Australia

Take the first step towards marketing excellence with a free 30-minute strategy session.

SheMaps

Project Requirements

SheMaps urgently required the services of an agency that could efficiently manage and deliver a range of ongoing services. They had grown tired of hiring freelancers and other agencies that were difficult to handle and failed to meet their SEO expectations.

Mindesigns was up for the challenge to assist SheMaps. Our main objectives were to help with ongoing SEO marketing, web maintenance, and restructuring website data integration and display. Essentially, the goal was to revamp the company’s marketing efforts and put them back on the right track.

The Challenge

Website design, Website development and maintenance.

Propper supports property owners and tenants with property investment and management, placing customer needs and wants at the core of their work. Propper wanted to shift the perception of its brand toward more premium and customer-centric. The other part of the challenge was restructuring the website to increase conversions and educate about Propper’s offerings.

Project proposal

The first step we took was to meet SheMaps marketing leader and discuss their business’s goals. Once we had the business’s big picture, we assessed their website in terms of SEO and website performance. Then we consolidated the data to be more equipped to provide our marketing recommendations and steps forward.

We started by delivering SheMaps a list of SEO recommendations in order of priority. Some of these included cleaning up a significant amount of toxic backlinks, optimising on-site SEO, improving speed and solving website errors.

One key task we proposed was improving the website’s overall user experience. This recommendation was based on the overall website bounce rate, that we discovered was 75% (not good). This task comprises making changes to the website content and layout to make it more engaging for visitors.

The scope of our work with SheMaps has grown with time since 2021, and we constantly strive to provide more value to optimise their business in 2023 and beyond.

Marketing Results

We started working with SheMaps at the end of 2021 and throughout 2022. In this period, we significantly improve their website SEO performance in several areas.

More specifically, we achieved the following –

– Website traffic growth from 23,000 to 70,000+
– We reduced the overall website bounce rate to below 50% from 75%, increasing engagement.
– We Improved UX/UI design of the online shop, significantly increasing sales and subscriptions.

free download

digital Strategy Template

Simply Drag-Drop in Chatgpt and plan your marketing Strategy like a pro



    4.9/5 out of 58 reviews