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SheMaps urgently required the services of an agency that could efficiently manage and deliver a range of ongoing services. They had grown tired of hiring freelancers and other agencies that were difficult to handle and failed to meet their SEO expectations.
Mindesigns was up for the challenge to assist SheMaps. Our main objectives were to help with ongoing SEO marketing, web maintenance, and restructuring website data integration and display. Essentially, the goal was to revamp the company’s marketing efforts and put them back on the right track.
Website design, Website development and maintenance.
Propper supports property owners and tenants with property investment and management, placing customer needs and wants at the core of their work. Propper wanted to shift the perception of its brand toward more premium and customer-centric. The other part of the challenge was restructuring the website to increase conversions and educate about Propper’s offerings.
The first step we took was to meet SheMaps marketing leader and discuss their business’s goals. Once we had the business’s big picture, we assessed their website in terms of SEO and website performance. Then we consolidated the data to be more equipped to provide our marketing recommendations and steps forward.
We started by delivering SheMaps a list of SEO recommendations in order of priority. Some of these included cleaning up a significant amount of toxic backlinks, optimising on-site SEO, improving speed and solving website errors.
We started working with SheMaps at the end of 2021 and throughout 2022. In this period, we significantly improve their website SEO performance in several areas.
More specifically, we achieved the following –
– Website traffic growth from 23,000 to 70,000+
– We reduced the overall website bounce rate to below 50% from 75%, increasing engagement.
– We Improved UX/UI design of the online shop, significantly increasing sales and subscriptions.
Design
Marketing
Development
