Design
Marketing
Development
Client
Eakins Finance & Insurance
Website
eakinsfinance.com.au
Location
Cairns, Australia
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Project
Requirements
Eakins Finance & Insurance is a financial services firm located in Cairns that specialises in home loans and insurance. They came to Mindesigns seeking a partner to help them enhance their digital presence, grow leads and provide ongoing website SEO support.
Unfortunately, their previous marketing and web consultants did not have their best interests at heart. They developed a website using lousy development practices. The website content was average, had a slow upload speed and was complex to manage from the client’s perspective. But we quickly turned this situation around.
The
Challenge
When Lauren first engaged Mindesigns, they were facing several challenges hindering their online presence. Their website was outdated, complex, slow, and did not accurately represent their brand or services.
The website received low traffic, had a high bounce rate, and performed poorly for lead generation, negatively impacting their business growth. They urgently needed a comprehensive solution and a trusted growth partner to put them back on track.
The
Results
Once we understood the unique challenges Lauren’s team was facing, we developed a customised digital strategy to address them. We conducted a comprehensive audit of their website to identify areas for improvement. Based on our analysis, we created a new website design that was modern, user-friendly, and representative of their brand.
We also implemented technical changes that optimised the website’s performance, including faster load times and better UX. We migrated it from their existing CMS that was managed by a third party into WordPress which gave them more control.
We also helped Lauren with her Google Ads. Our team conducted thorough keyword research and developed targeted ad campaigns to drive more leads to their website. Our efforts were so successful that they had to temporarily turn off their Google Ads campaigns due to an overwhelming number of leads.
Our digital strategy has paid off and resulted in a significant increase in website traffic and lead generation. By partnering with us, Lauren now has a website that accurately represents her brand and services. Most importantly, it continuously generates her organic leads thanks to our SEO efforts.
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