Marketers & Business Owners
So, You Are Looking to Build a Billboard in Australia
Are you considering building a billboard in Australia but unsure where to start? You’re not alone.
Many aspiring advertisers and property owners face similar challenges when navigating the complexities of billboard projects. That’s why we are here to help.
We Offer Expert Guidance Tailored to Your Needs
Our marketing team specialise in providing in-depth consultations to help you determine the feasibility and profitability of your billboard project. With our experience and insights, you’ll gain clarity on crucial aspects such as:
Council Requirements (DA): Understanding the local council’s Development Applications and permissions is essential.
Construction Costs: Knowing the costs involved from initial planning to final construction is vital. We can provide detailed breakdowns and even supply quotes from our trusted partners.
Revenue Potential: Using our traffic data and analysing your desired location, we will help you estimate the potential revenue your billboard could generate.
Leasing and Self-Management: Learn about different leasing options and the ins and outs of managing your billboard.
Book a Consultation with an Expert
Investing in a billboard can be a lucrative venture, but it requires careful planning and expert advice. That’s where our online consultation can help you get started.
During this 1-hour session, we’ll cover all the necessary details to help you make a well-informed decision about investing in this asset class.
Billboard Project Consultant: Omer Bernstein
If you want to build a billboard but don’t know where to start or whether it’s possible or potentially profitable, please book a consultation.
Book Your 1-Hour Paid Strategy Consultation
How Much Does It Cost to Build a Billboard?
Building a billboard in Australia involves several key costs, categorised into primary construction costs and auxiliary expenses such as council approvals and installation. Here’s a clear breakdown to help you understand the financial investment required.
Billboard Construction Costs
Static Billboard:
Small Digital Billboard (6m x 3m): $120,000 to $145,000
Large Digital Billboard (12.48m x 3.2m): $190,000 to $244,000
Includes basic materials, labour, and standard construction.
Digital Billboard:
Small Digital Billboard (6m x 3m): $170,000 to $255,000
Large Digital Billboard (12.48m x 3.2m): $516,000 to $618,000
Higher costs due to advanced features, LED screens, and technology integration.
Consultation and DA Process Costs
Architect Consultation and Assessment: $5,000 to $17,000
Development Application (DA) Fees: Around $4,000
Additional Reports (possible requirement): $5,000 to $7,000 for traffic impact and lighting reports
Necessary permits and approvals from local councils, which can take 6-12 months to obtain.
Ongoing Billboard Maintenance
Maintenance Costs static boards: $1,000 to $2,000 (every 2-4 years)
Maintenance Costs for digital boards: $5,000 to $10,000 (every 2-4 years)
Regular maintenance, software updates, and hardware repairs, especially for digital billboards.
Key Considerations to Build a Billboard
Location & Traffic: Urban areas with high visibility and heavy traffic typically come with a higher price tag. When considering a location, prioritise accessibility and visibility. Attracting advertisers for your billboard can be challenging without significant traffic (at least 5-10k cars per day).
Power Supply: Ensure the site can support the required electrical load, especially for digital billboards.
Weather and Environmental Factors: Use high-quality, UV-resistant materials to ensure durability and longevity in harsh Australian climates.
Compliance with Regulations: Adherence to local council regulations and obtaining the necessary permits is crucial. This is the first step in determining whether your billboard project is feasible.
Building a billboard is a significant investment, but with careful planning and expert guidance, it can be a lucrative advertising asset.
Can I Build a Billboard on My Property?
Yes, you can build a billboard on your property, but there are several important regulations and criteria to consider. Here are a few key rules from the “Transport Corridor Outdoor Advertising and Signage Guidelines”:
Permissibility and Consent: Billboards require development consent unless they are classified as exempt development. You will need to lodge a Development Application (DA) with your local council or the relevant authority.
Location Restrictions: Advertisements must not be placed in environmentally sensitive areas, heritage areas (excluding railway stations), natural conservation areas, open spaces (with exceptions for sponsorship advertising at sporting facilities), waterways, residential areas (excluding mixed residential and business zones), or scenic protection areas.
Design and Safety Criteria: The design of the billboard must not detract from the amenity or visual quality of the surrounding area, must not obscure significant views, and should contribute to the visual interest of the streetscape or landscape. Additionally, it should not create a safety hazard for road users, pedestrians, or bicyclists.
Size and Scale: Billboards must adhere to specific size and scale regulations, such as not protruding above the dominant skyline and ensuring compatibility with the surrounding area. For example, freestanding advertisements larger than 45 square meters require a specific design analysis and must align with the area’s planning controls.
Special Locations: Advertisements on bridges, for instance, have specific criteria to ensure they do not detract from the architectural qualities of the bridge or compromise safety.
Considering these regulations and obtaining the necessary approvals is essential to ensure your billboard complies with local planning and environmental policies. For more detailed information, you should refer to the full “Transport Corridor Outdoor Advertising and Signage Guidelines” document.
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