Blog / Best Facebook Marketing Agency in Sydney
Omer Bernstein
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When it comes to choosing a Facebook marketing agency to work with it’s essential to understand what they offer and how well that matches your specific needs.
Clearly, “the best” in these circumstances is relative because what works perfectly for someone else may not be the right fit for your business. To better assess what’s best for you, you need to establish what you want to achieve. Whether it’s increasing brand awareness, driving website traffic, generating leads, or boosting sales, your goals will guide your selection process.
Feeling overwhelmed yet? No need. This article easily explains the factors you should keep in mind while making decisions, and also mentions some of the best Facebook marketing agencies in Sydney you should consider.
Choosing the right Facebook marketing agency is crucial for the success of your digital marketing efforts so keep in mind that it is essential to:
Look for case studies or examples of successful campaigns they’ve run on Facebook. Consider whether they align with the kind of campaigns you want to run for your business and if they work with businesses like yours. This will give you an idea of their expertise and the results they’ve delivered for other clients.
Look for testimonials and reviews from past clients so you can get a better insight into what you can expect without having to take any expensive risks. A good way to gauge the trustworthiness of reviews is checking for specific details only real clients can mention and also making sure not all reviewers give them 5 stars as that is very unlikely to happen under normal circumstances, even with a stellar agency.
Schedule a consultation or meeting with the agency to discuss their approach to Facebook campaigns. Ask about their strategies for targeting, ad creation, budget management, and performance measurement. Ensure they can tailor their approach to your business needs and that you’re on the same page regarding KPIs, reporting, and the specific tasks they perform for their clients.
Ask about the agency’s reporting and analytics practices. They should provide regular reports detailing key metrics and insights. Transparency and data-driven decision-making are essential in digital marketing, so inquire about the usual cost per lead and other relevant info they should be able to share with you from past experiences within your industry.
Discuss your budget to make sure their fees align with your budget, and there are no hidden costs. Some agencies charge a percentage of ad spend, while others work on a flat fee or retainer basis, and even the most affordable ones usually start at around $1,000 AUD per job or month, so keep that in mind.
Effective communication is crucial, so you need to clarify communication channels and expectations on both parts before engaging in a business relationship. This means explaining the kind of communication needed to work effectively and vice versa. Your communication styles and expectations should align and be clear from the get-go to avoid misunderstandings down the line.
Choosing the right Facebook marketing agency involves thorough research and consideration to ensure a productive and mutually beneficial partnership, so take your time to make an informed decision that aligns with your business objectives.
Sydney is a big city that offers many options when it comes to engaging with marketing agencies. There are options in all sizes and for all types of budgets! This can be great or overwhelming, depending on how you look at it.
That’s why we’re listing some of the best Facebook marketing agencies in the city, so you can move along faster in your search and start getting the results your business needs.
Cost: $$
Company Size: 5-10 Employees
Industry Expertise: Finance, Education, eCommerce
Main Services: Content marketing, Facebook ads, Google marketing, SEO, website development and management.
Best for:
Mindesigns is a digital marketing agency great for those who want one-on-one attention and a close relationship with the owners. They specialize in getting big results even with small budgets through a combination of SEO, PPC, and content marketing efforts for clients in their niche.
Cost: $$$
Company Size: 1K to 5K Employees
Industry Expertise: Media
Main Services: Web development, Design, Digital Marketing, Email Marketing, SEO, Google Marketing, Social Media ads
Best for:
Uplers is best for large companies looking for strict privacy, good flexibility, and who don’t mind dealing with the particularities of a large agency that operates remotely.
Cost: $$$
Company Size: 10 to 50 Employees
Industry Expertise: Consumer-facing service providers, B2B
Services: PPC, SEO, Social Media marketing, creative strategies.
Best for:
Service providers and B2B companies with larger marketing budgets and very specific niches and needs.
Cost: $$
Company Size: Small
Industry Expertise: eCommerce, Beauty, Health & Wellness, Food and Beverage, Retail, Software, Education, non-profit, Finance, Transport & Logistics
Services: Digital Marketing, Social Media Marketing, SEO, PPC, Email marketing, Google Ads, Content Marketing, Web design.
Best for:
Clients in the target industries with mid-budgets and who prefer a more personalized experience, but want an all-in-one solution so they can coordinate everything with a single team.
Cost: $
Company Size: 5-10 employees
Industry Expertise: Visually focused brands, Finance, Health, Legal
Main Services: Branding, Content Marketing, eCommerce, Design, PPC, Video Production, Web Design.
Best for:
Brands and companies looking for strategies heavily focused on striking and modern visuals that make an immediate impact.
Cost: $$$
Company Size: 5-10 Employees
Industry Expertise: Insurance, Retail
Main Services: Content Marketing, social media, SEO, Web Design
Best for:
This agency is great for those looking to redesign or improve their website with a user experience focus and combine that with a content and SEO strategy.
Cost: $$$$
Company Size: 50-250 employees
Industry Expertise: Health, Transport, Social Causes and Non-Profits
Main Services: Content Marketing, Social Media Marketing, UX Design, Website optimization and maintenance
Best for:
Luminary is great for those with larger budgets who are also comfortable working with a bigger agency with lots of people and moving pieces. They excel at web development and focusing on the image and messaging large organizations need to transmit.
Don’t worry, we have more expert tips to share to help you make the best choice for your business. Make a checklist with these things in mind when you’re getting ready to sign that contract:
Not all marketing agencies specialise in Facebook advertising. This means that you should make sure the agency you want to hire has experience in the types of ads you need. You should also pay special attention to their experience in your specific niche or industry because this means they understand your target audience and market nuances better than a generalist agency, which in turn can potentially lead to more effective campaigns. Check their portfolio for past clients like you, and ask them about these things while prospecting them.
While a local agency might seem convenient, consider agencies that can work with clients remotely. You can often find highly specialised agencies with competitive rates outside your immediate area giving you more choices to choose from to find that perfect fit. Additionally, agencies located outside of large metropolitan areas may have lower overhead costs and may be able to offer you better fees.
Smaller agencies often provide a more personalized approach and may be more invested in your success. Don’t automatically discount them in favor of larger agencies that have to divide their attention amongst many more clients. With a smaller agency, you get more personalized treatment and they’re usually focused on specific niches, so you get more relevant expertise.
Check whether the agency’s values and culture align with your own. It’s essential to know if they employ a more formal or informal approach to their work and communications, and whether their values align with yours and your business. A strong cultural fit can lead to a smoother and more productive working relationship.
Inquire about the agency’s flexibility to adapt to changing circumstances and goals. A willingness to pivot and adjust strategies as needed can be a very valuable feature because things don’t always go according to plan. You need to work with someone quick to react and adjust to obtain better ad campaign results the moment you realize something isn’t working as well as expected.
During the selection process, quiz the agency on their knowledge of your industry and business. Their ability to quickly grasp your unique challenges and opportunities is incredibly important.
Here are some examples of things you could ask:
If you still have doubts about which agency to choose, just book a free consultation and get some professional guidance. Our agency’s flagship service is Facebook Ad Management, and we are sure our experts can deliver excellent ROI on your ad budget.
If you don’t have the time to improve your marketing strategy.
Let our Facebook experts take care of it.
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