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EMG Antennas is a local antenna and CCTV installation service in Sydney. We were approached by Rudi the owner of EMG to assist with marketing to help drive more leads to the business.
To achieve this goal, our team worked closely with the client to develop and execute a comprehensive marketing strategy that focuses on targeting local customers in Sydney’s region.
Our client was facing several challenges related to their website and digital marketing strategy. First, their website was in desperate need of design improvements to increase buyer confidence, engagement, and conversion rate. Second, they required assistance with Google Ads and SEO marketing to enhance their online presence and drive more traffic.
Rudi did not have the time or manpower to handle these tasks on his own, making it impossible to execute an effective digital marketing plan. These challenges posed a significant hurdle for EMG Antennas, but with our support and expertise, we quickly turned this situation around.
We strongly advised EMG Antennas to prioritize SEO and Google Ads to maximize their lead generation potential. By implementing a solid SEO strategy, including on-page optimisation and link building, EMG antennas could improve their website’s visibility and rank higher in search engine results pages (SERPs), leading to increased traffic and potential leads.
Moreover, by utilising Google Ads, EMG antennas can place targeted ads that appear at the top of the SERPs for relevant keywords, reaching potential customers who are actively searching for the services they offer. This can result in more qualified leads and conversions.
Thanks to our targeted marketing approach, EMG antennas experienced remarkable growth in just a few months, going from a one-person operation to a thriving team of three. Our lead generation strategies provided a steady flow of high-quality leads that enabled the business to expand and take on more clients, driving revenue growth and increasing profitability.
In addition, our focus on improving the company’s online presence through a robust SEO strategy and user-friendly web design led to a significant increase in website traffic. Previously receiving only 1-3 visits per day, the website now sees an average of 280 visitors per day. This boost in traffic not only reinforces the business’s authority in the market but also creates more opportunities for lead generation and conversion.