Category: Z The sticky fix digital strategy

Why Most Ads Fail in 3 Seconds (And How You Can Fix It) The biggest difference between winning and losing on social media is the hook. It’s the 80/20 of video performance. If you want your advertising content to perform well, your first priority must be to level up your hooks. Because the first few...

It’s no secret that the marketing world is moving fast, but right now, we’re standing at the edge of a major shift. AI is actively rewriting the rules of how we do our jobs, how businesses reach customers, and how creative strategies are executed. At this month’s Impact10X Connectivity Café at JCU, we unpacked some...

In today’s highly competitive digital landscape, it’s challenging to stand out as an e-commerce business. The competition is fierce, and the cost of grabbing people’s attention is only going up, both monetarily and in the amount of effort required to make your marketing work. The truth is, the only solution is to plan well and...

Let’s not pretend this is easy. Digital marketing for financial services in today’s landscape is noisy, highly regulated, and trust-deficient. But here’s the good news: if you understand how people make decisions and you’re willing to meet them where they are (not just demographically, but emotionally), you’re already ahead of most competitors. This article is...

With SGE SEO, your business has another way to appear in Google search results. Not your typical search result. Google’s Search Generative Experience (SGE) has transformed the results page into a real-time AI assistant that offers advice right at the top of its website.   Now, users are met with an instant snapshot that directly...

Shipping costs in Australia are easy to overlook until the checkout total jumps or a delayed delivery leads to lost trust.  Shoppers want to avoid surprise fees. Small business owners need to protect margins while offering competitive delivery. Logistics teams rely on accurate cost forecasting to keep operations running smoothly. In every case, shipping decisions...

There was a time when brands controlled the relationship. They chased big follower counts, sent out polished briefs, and expected curated content on demand.  Those days are over.  Today, the influence belongs to the creators. The ones making a real impact are building communities. They are intentional with who they work with because they have...

Business Cost of Public Liability Insurance might not be the sexiest line item in your budget, but let’s be honest, it’s the one that could save your business from financial ruin.  In the 90s, there was a well-publicised McDonald’s case where an 85-year-old woman got burned by the chain’s hot coffee. She was awarded hundreds...

What is metadata framework, and do you really need one? If you’ve ever searched for a client file in your system and ended up buried under irrelevant results, you’ve likely suffered from a lack of metadata structure. It’s the backbone of how modern digital information is stored, searched, and understood, especially in data-heavy fields like...

AI search is no longer a futuristic concept, it’s already reshaping how we seek out answers and recommendations. If you’ve ever typed a question into ChatGPT or used Siri to find “the best family lawyer near me,” you’ve experienced the power of AI-driven search engines in action. It’s only going to get better from here...