Category: Z The sticky fix digital strategy

Business Cost of Public Liability Insurance might not be the sexiest line item in your budget, but let’s be honest, it’s the one that could save your business from financial ruin.  In the 90s, there was a well-publicised McDonald’s case where an 85-year-old woman got burned by the chain’s hot coffee. She was awarded hundreds...

What is metadata framework, and do you really need one? If you’ve ever searched for a client file in your system and ended up buried under irrelevant results, you’ve likely suffered from a lack of metadata structure. It’s the backbone of how modern digital information is stored, searched, and understood, especially in data-heavy fields like...

AI search is no longer a futuristic concept, it’s already reshaping how we seek out answers and recommendations. If you’ve ever typed a question into ChatGPT or used Siri to find “the best family lawyer near me,” you’ve experienced the power of AI-driven search engines in action. It’s only going to get better from here...

Navigating Client Challenges  How to manage difficult clients is a phrase you’ve probably searched after yet another email that drained your energy. Managing challenging client relationships, no matter your industry, can feel like walking a tightrope, not to mention how badly it could affect your day.  There will always be difficult clients in any service...

You’ve probably come across ISO certifications before. Maybe a client asked if your business is certified, or you lost a tender because you didn’t meet the proper ISO standards. For many companies, especially those in professional services or regulated industries, this is a common obstacle. However, in this article, we will cover how you can...

A recent study found that 60% of business decisions are still made based on gut feeling rather than using business analysis tools, leading to costly missteps and missed opportunities. In a fast-moving, competitive landscape, relying on intuition is no longer enough. We need to collect and assess data to stay ahead. This article introduces five...

Why Facebook Ads Still Work  You’ve just launched a Facebook ad campaign for your small business. You’re excited, hopeful, and expecting a flood of new leads. But after spending hundreds of dollars, all you have to show for it are a few likes, some clicks, and no conversions. Sound familiar?  Unfortunately, this is the reality...

Gone are the days when a poster in a shopfront or a stack of brochures on the counter were enough to get attention. In today’s fast-moving world, where people are bombarded with content every second, static displays just don’t cut it anymore. The way we showcase products, offers, and brand messages has completely transformed.  Modern...

Fresh logo? Check. Modern design? Double-check. You launched that website thinking, “This is it! The game-changer!” But reality bites, and the leads are just not there. Don’t panic, it happens.  Your website is just the starting line, not the finish. The real magic happens when you layer in the right marketing strategy. We’re talking a...

In today’s hyper-connected world, your website can no longer be just a digital brochure. Now more than ever, businesses depend on it to survive. So, it should be crystal clear that website design and development is only half the battle. If you want it to give your visitors a great experience, rank on Google, and...